5 Reasons Why Artists Need Social Media & Eye Opening Stats to Back It Up!

Social media isn’t a fad, it’s a fundamental shift in the way we communicate. But, many artists still are intimidated at the idea of joining in on the Social Media Revolution. In fact, there are many artists out there who still don’t have a website or email! Well if it’s working, more power to them! But for the rest of us artists who are challenged by the economy, it is time for us to ‘think outside the frame’ or studio! Here’s why…

  1. Keep Your Finger on the Pulse:
    • Remember, artists are the movers and shakers of the world. We need to stay informed and on the cutting edge.
    • We should be aware of new trends in design, decorating, fashion and technology and how it influences your art and sales.
    • Even if you are a traditional artist, like me!
    • In this challenging economy, being a successful artist not only consists of creating great art, but it is also about creating a strong business.
  2. Build Your Brand:
    • Using Social Media is the quickest way to build brand recognition for you and your art business.
    • Solid brand identity differentiates you from the pack.
    • A strong brand is invaluable and serves to communicate credibility to your prospective customers and business associates.
    • “Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.”
  3. Marketing:
    • If you don’t have a website you are invisible. Not just hard to contact, invisible. A website is a must, a blog even better.
    • Social media is already changing the rules of the marketplace.
    • Americans feel different about a brand that they can interact it with via social media. 56% said yes that they feel a stronger connection with a company they can interact with via social networks and 57% say that they feel better served.
    • American’s don’t want sales pitches on social networks, but they do want to interact with their favorite brands. They will become a more loyal consumer if they can interact.
    • That said, I have sold art off of my website and Twitter.
  4. Networking:
    • Being an artist is solitary occupation, but with social networking, you’re not alone!
    • Reach beyond your niche and attract new customers.
    • Get instant feedback on your latest painting or blog post.
    • Ask for a critique on your art.
    • Learn from other artists and business leaders.
    • Gain inspiration from others.
    • Become more business savvy.
  5. You Don’t Want to be a Dinosaur:
    • It is clear that those who do not join in will go the way of print media.
    • You have to jump in even if you don’t yet understand it.
    • You’re a rebel and don’t want to ‘go with the flow’??? Well, just like with art – First, learn the rules & then you can break them
    • Yes, there will be another ‘new thing’ someday. But for the foreseeable future, this is the world so it’s best to learn how to live in it!

…and if you’re still not convinced, WATCH THIS:  SOCIAL MEDIA REVOLUTION (with over 1,200,000 views!)

A few amazing stats from the video:

  • Right now there are 500 million people of Facebook
  • 300,000 new users sign up for Twitter each day!
  • Currently, there are 100 million tweets a day on Twitter
  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 400 million users)
  • The fastest growing segment on Facebook is 55-65 year-old females
  • The #2 largest search engine in the world is YouTube
  • There are over 200,000,000 Blogs
  • 54% = Number of bloggers who post content or tweet daily
  • 78% of consumers trust peer recommendations
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  • In the near future we will no longer search for  products and services they will find us via social media
  • or visit - Statistics Show Social Media is Bigger Than You Think to view the sources for this information including, Mashable, Huffington Post, Techcrunch and more.
  • Let me know your thoughts on this topic….:)

    Below are some other interesting articles:

    How to Reach Beyond Your Niche on Twitter

    Easy Steps: Add a Newsletter Sign-Up to Your Facebook Fan Page

    Create a Niche Market for Your Art in a Sea of Artists

    Social Media’s Top Stars Share Their Tips on Twitter

    10 Tips to Bring Visitors  to Your Art Fair Booth or Open Studio

    14 Art Business Tips from the Pros on Twitter

    How to Make Your Art Portfolio Current & Competitive

    PS. I would love to meet you on Facebook and Twitter!

    About Lori McNee

    Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Artist Ambassador to Arches/Canson/Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing, and social media advice for the aspiring and professional artist. As a social media influencer, Lori ranks as one of the Top 100 Most Powerful Women on Twitter, has been featured in the Wall Street Journal and named a #TwitterPowerhouse by The Huffington Post. She is a keynote speaker, has been a talk show host for Plum TV, writes for F+W Media publications including Artist’s Magazine, Artist’s & Graphic Designer’s Market, Photographer’s Market. Also, Zero to 100,000: Social Media Tips & Tricks for Small Businesses. Lori is also a member of the CBS Entertainment Tonight & The Insider Tweet Team.

    Comments

    1. Lori -

      Terrific post, answered most of my questions. Plus, I loved the video – it tells a very powerful story about social marketing.

      I think there’s one more effect of social marketing for artists that’s worth mentioning.

      When a non-artist like me sees your work (love the plein airs), I’m naturally impressed by its beauty. But it is easier to part with a big check if I have some hope the painting might increase in value.

      Your marketing is not only effective, it’s obvious. This reassures my wallet. Almost as if I were buying a chunk of Theo when I picked up a Van Gogh.

      • Hi Mike-

        I haven’t forgotten you…my main computer is being overhauled today, so I am using a small laptop that is difficult to type on…When my other computer is updated, I will respond to your email.

        Anyway, thanks for the comment above and your interesting thoughts. I should address this in an upcoming post! I have bought some paintings by top artists as an ‘investment’ and the works have increased in value. That said, I don’t think I will ‘get rich’ off of them in my lifetime…

        “They’ say that art should be bought because you love it and want to live with it – the investment is a bonus.

        Best – Lori

    2. Wow!!!! Those are amazing stats. Artists and everyone else can benefit by using social media. I would like to share some of these stats if you don’t mind.

      Thank you again for sharing this important information.

      Great post!!!!!

      • Hi again, Chris.

        Those stats are not my own, and please spread the news! I was blown away by many of the statistics…they can help many other business niches.

        Thanks again for the visit-
        Lori

    3. Cheryl Winston says:

      Blah, blah, blah…
      C´mon if you are on Twitter 99% of the people you are following and following you are just other artists trying to find people to buy their art or places to show art just like you. But if everyone on your Twitter list is just another artist – where can the buyers and art opportunities come from via Twitter?
      (Same with Facebook.)
      Put a link on your Tweet – ever counted how few people click on it?
      Twitter may be great for celebrities, but the unknown artist? Nah.

      A blog better than a website? My website receives 100+ X more visitors than my blog. (And the only people that leave comments on the blog are other artists…)

      As an artist I want my art to be known by buyers of art and venues to show my art. I have yet to hear of anyone who has found that via Social Media.
      I would rather have 10 art buyers a month visit my website than have 10,000 artist followers on Twitter.

      • Hi Cheryl-

        Thanks for reading the post and sharing your opinion with us. However, I have had the exact opposite experience with social media! Twitter and Facebook have helped drive huge traffic to my website and blog. How did you find me??? Whether YOU found me via social media or not, my articles rank much higher on the search engines, (because of social media) so msot likely you found this article via my use of social media…

        Sales are not my sole purpose for using social media. I too sell my art through galleries, but I have sold paintings off of Twitter (other artists are selling too) and I know many artists selling directly from FB.

        Because of social media I have met many interesting people, been interviewed by other blogs, newspapers and magazines, gotten my name out without using advertising dollars…the list goes on. As an artist, I view myself as a ‘small business’ owner therfore, I follow the advice of the business experts and my own personal business experiences – social media works for me and many other artists.

        Do what works best for you. Thanks again for visiting this blog and sharing your remarks. I hope you come back and share your views again.

        Lori

      • PS…True, but I connect with the 1% that you mentioned in your comment. So far, it is worth my efforts. :-)

        • Cheryl Winston says:

          Thanks for the reply.
          But aren`t the people coming to this blog/website just other artists looking for your artist and business tips?

          I note that you have a separate website for your paintings, but which gets more traffic from Twitter and other social media? This one or your art website?

          And I just visited your Twitter page (I ran it across this site first via a Google search for art tips) and almost all of your messages on Twitter are promoting your art coaching web site here, not your paintings.
          The link on your Twitter page is to this artist tips and coaching site, “Fine Art Tips” not your paintings website.

          So why don`t you use Twitter and other social media (more) to promote your paintings? (Very nice paintings, by the way!)
          Do you sell your art via the internet? Perhaps I missed it, but I could not find store of some type on your art website. (No prints or other spin-off products either.)

          What good does driving people to your website do if you do not offer the customer a chance to buy your art? (Not everyone is located in the area of the 3-4 galleries that show your art.)

          • Hi Cheryl – great thought provoking questions, thanks for coming back.

            I will answer your questions in order:

            1. I get many different types of visitors to my site. Yes, many are other artists. When I first started this blog site (almost a year ago) my top priority was to ‘give something back’ along with showcasing my own art. I wanted, and still want to share what I have learned with others.

            2. Originally, my artwork was integrated along with the blog, but it was confussing to prospective clients and galleries – it was hard to find my artwork. I do a weekly post on my blog which is about my own art. Also, when people visit my blog, the exit route is usually to my art site…

            3. Primarily, I use social media to help drive traffic to my blog which in turn drives traffic to my art site. Obviously, we all use social media to network & get our names out there, but social media users have to be careful not to be considered ‘smammers’ who constantly push themselves or their products on others. Sure, I love to sell my own art. But, if my art was all I posted about, I would not get the same positive results that I am now receiving from social media. Folks want something of value, so I keep that in mind.

            4. Right now, my blog gets the most traffic. But, like I said above it then drives traffic to my art. You got me thinking though…I probably should promote my art website a bit more…

            5. Yes, right now my Twitter page is set up to send people to FineArtTips.com rather than lorimcnee.com. I have changed it back and forth from time to time. Again, I am trying to share something of value to my followers. I have a question for you…on my art site I have a link that says ‘blog’ – should it say ‘fine art tips’ instead??? I’d like your opinion.

            6. Right now I do not offer prints of my paintings. I do plan (when I get caught up in the studio) to start selling ‘small works’ that are not available in my galleries. I have to be careful not to compete with my galleries and upset them. This is a common issue for artists – and a difficult one at that. But, it is the main reason why I have been reluctant to really try and sell off of my site. I am working on some selling ideas though…

            7. People who are really interested in my art can contact me directly. Also, I keep the available painting section updated. So, potential customers can buy my art if they truly want to. Do you have any suggestions on this subject?

            I hope that helps you with your questions. If you have any suggestions that you think would benefit my site or tips I can share with my readers, I’d appreciate your feedback. I am thinking of adding a new catagory called “Letters to Lori” where I can post feedback from readers and help others.

            Thanks again, Cheryl. I hope to hear back from you
            ~Lori :-)

    4. Hi Lori,

      Eric Qualmans’ book has been on my reading list (since Sept! Where does the time go?) his data is so interesting.

      Your points how SM can benefit Artists are so very true.

      I also think that having a blog (with FB & Twitter to point to it) is a wonderful way for Artists to document their development. Documenting the journey is interesting for it’s own sake, and think how interested collectors buying the Artists work will find it?

      Thanks for the execellent post!

      ~Deborah

      • Hi Deborah and thanks for your thoughts. Obviously, I agree with you. The traffic to my website and blog has grown by huge leaps and bounds from the use of social media. It does take time away from painting, so finding the right balance is important. (that might be a good post!)
        Please come back and visit again soon. Lori :-)

    5. Hi Lori,

      Thanks so much for the info it is a good reminder for those of us (like myself) who are beginning there ‘art career & business’ later in life and struggle with the social media aspect and how little return on the investment of time that there sometimes seems to be.

      However, most of my blog views come from links posted on Twitter. So I keep plugging away, following those like yourself who always give great advice knowing that I will find my niche and my audience.

      Thanks so much! Mark

      • Hi Mark. Isn’t Twitter amazing? It really got this blog going too. In fact, I bet you originally found me on Twitter! What is your Twitter handle? Say hello next time you see me go by. ;-)

        Thanks a lot for the comment-
        Lori

    6. Hola Lori, quedè encantada con tu sitio lorimacnee.com y luego entrè aquì y estoy maravillada de la cantidad de informaciòn valiosisima que compartes, la cual te agradezco, lamentablemente tengo que utilizar un traductor porque no hblo ni leo muy bien tu idioma y el traductor deforma bastante pero aùn asì encontrè aquì mucha informaciòn que me aclarò muchas cosas, espero que en algùn momento consideres hacerlo en español
      Muchas gracias por tu generosidad

    7. We totally agree Lori. We recently had a gentleman find our galley through the use of the #fineart hashtag on Twitter. He called to purchase one of our artist’s paintings!

    8. Great tips, Lori and these tools need to be properly used also. I cringe everytime I see an artist who has signed up for Twitter or has a Facebook page and they are inactive. If artists are going to use new media, they need to be ready to actually engage.

      • Obviously, I agree with you! The biggest advantage for artists who use social media is that it is free advertising, marketing and branding! Who doesn’t need that?

        Cheers-
        Lori

    9. Very informative site. I was about to start making a list of the steps I need to take to start exhibiting again after raising a family, and got a little sidetracked here. But my list will be much more specific now. Thanks!

    10. My name’s Shelby from Borgo Val Di Taro, Italia and I just wanted to tell you your article is quite thoughtful. The quality of your blog post is rather nice and I can assume you are an authority on this subject. With your authorization, would you permit me to grab your RSS feed to keep updated with future content? Thanks a ton and please carry on the nice work.

    11. Hello, I stumbled on this page during my statistics class. We needed to come up with a Research Question and I was thinking to do a study based on this page. My question is “Do artists that utilize social media websites have more success with their businesses?” Obviously, you answered that here but I wanted to take it further and research which website gives the best results. The project itself is a small thing, just a beginning of the year exercise I guess. But Im doing it because I myself am interested in making my own blog or website for my art. I’m 17 and the only thing I do is draw, but I think it would be good to make a site and just post my art on it for my friends and family to see. When I post the pictures on facebook, the only response I get is “Cool.” which irritates me. I want people to critique it so I know what to do differently.

      Okay, enough rambling. My question to you is, do you have any thoughts on my research topic? What social media sites are good for posting my own art (Besides Twitter, Facebook, etc.)? How can I make the site grow? (Obviously advertising on other sites and asking friends to join, but other methods?)

      As I said, Im only 17, I simply want a place to show off while getting advice and criticism. Thanks :)

      • Yes, social media is a free marketing medium. I would also check into Google Plus, Pinterest, and then Deviant Art. Etsy and Meylah are other sites to check into. I hope this helps.

    12. Dear Lori,

      I thoroughly enjoyed this article. It has taken my head for a spin but in a good way. I think you are absolutely right about social media and its possibilities. A lot of gallery artists, myself included have kinda ignored this for so long. Im getting a proper website built at the moment and have a blog up at the moment, all really new to me but fun at the same time. Thanks for clearing up so many unknowns for me.

      • Hi Philip, thanks for stopping by for a visit and comment. I am glad to hear this post has helped you. I think you will enjoy the benefits of social media once you get into it. Hope to see you here again. ~Lori :)

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