Fine Art Tips, Business and Social Media Advice
Did you know there is a close relationship between the housing market and art sales? It might seem obvious, but many artists seem to overlook this fact: artists need new homes to be built and existing homes to be sold so there will be blank 'walls' on the market to hang art! For nearly 30 years I have lived in a resort community where I have witnessed the synergy between the housing market and art sales. But, none as dramatic as the years … [Read more...]
Artists who work en plein air must deal with natural and self-imposed burdens every time we go out to paint - including the possibility of marketing to strangers. We load our packs (paints, thinner, brushes, palette, canvas panel, towels, garbage bags, clamps, bungee cords, sunscreen, hat, collapsible umbrella, water and power bars) carry our easels, set up and stand for hours at a time. We are at the mercy of the weather, the land and the … [Read more...]
Along with my painting, I love to write. So it is a pleasure to be writing books again this year for the Artist's & Graphic Designer's Market and the Photographer's Market 2013 editions published by North Light Books! These books are filled with valuable information. For 38 years, Artist’s & Graphic Designer’s Market and the Photographer’s Market have been a top resource for artist’s, illustrators, designers, cartoonists and … [Read more...]
Marketing and Branding are two important words that are often used interchangeably. Both small and large businesses frequently misunderstand their differences. Understanding the differences between the two can help you improve the potential of your business. In the post below Tiger Woods is used as an example, but you could easily substitute his brand for that of Arnold Schwarzenegger's, well you get the picture... Guest author/artist: … [Read more...]
So . . . you are an artist, craftsperson or creative entrepreneur with work that you’d like to sell. OK, that’s great. Now you want to do some marketing. But which direction is your marketing going, inbound or outbound, and how do you know the difference? Inbound vs. Outbound Outbound Marketing: Interrupts people during their lives and says “look at me, listen to me”. Outbound marketing is old school (think advertising in … [Read more...]
Without marketing and self-promotion what you have is a pleasant hobby. The following article is about self-promotion for visual artists however, nearly all of what is offered would work for any creative person seeking to market themselves. The valuable suggestions here are offered to help artists and creatives improve the art of self-promotion. This is the last article in our popular collaborative series of blog posts that art marketing and … [Read more...]
Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Ambassador Artist to Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing … Click HERE to read more.
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