art tips, guest artists, inspiration and news from lori’s studio

How Artists Can Use YouTube Video to Improve Marketing

Over years, I have discovered the value of video marketing. I have been learning how to edit, optimize and upload my own videos which is a rewarding experience. You do not have to be the next James Cameron to create an entertaining video that generates many views and increases traffic to your site. Below, are some video marketing tips and stats that I have learned. The basic idea behind using video is to drive traffic to your website/blog and create brand identity. Video marketing will help [...]

Save Studio Space! How to Make Your Own Painting Racks

My studio space is limited, so I really like this spacing saving tip I learned from my Facebook artist friend. Networking with other artists is just one of the benefits of Social Media sites such as Twitter and Facebook. Recently, I met Marc Hanson on Facebook. Marc is not only a talented artist, but a ingenious one at that. Marc's simple studio space saving idea for storing small paintings and drying them too... By guest artist/author Marc Hanson: "I thought that you [...]

“Thinking Outside the Frame” – What’s Your Art Marketing Tip?

We are all feeling the pinch in this challenging marketplace. Gone are the days of painting good paintings, framing them nicely and relying solely on our galleries for sales. Now is the time of natural selection and survival of the fittest! Artists and galleries must evolve and creatively think 'outside the frame' ... Over the next few weeks I am planning a series of informative articles by working artists and galleries who are coming up with creative marketing ideas for selling [...]

A Unique Approach Using Color Harmony to Improve Your Paintings

This past weekend I was feeling unmotivated in the studio. I have just finished painting still lifes for the winter season and now must  make the switch to painting landscapes for my summer shows. I enjoy bouncing between the two disciplines, but lately nothing seemed to inspire me. So, here is what I did... I decided to have some fun and experiment with color harmony or complimentary colors. Pairs of colors that share no common elements with each other [...]

Feeling Unproductive? How to Combat Spring Fever

As a native Californian, I am proud for having survived my 25th winter in the northern hemisphere! Especially since, this winter most of my days have been spent holed up alone in my studio. After a long, extra cold winter, I ready for warmer weather. But up here in the mountains, spring means slushy snow, mud and more patience… While waiting for shorts-weather, I find myself daydreaming about the beach, feeling lazy and wanting to ‘play’ instead [...]

Painting Abstracts – The Process Behind the Art

Every artist obviously has different ways to create art.  Techniques, feelings, emotions & experience all play a role in the finished product. Painting Abstract or Modern Art is just plain fun. I’m not the type of artist who will take a walk and get instantly inspired by something I see.  For me, it’s more the mood I’m in and the emotions I feel when I’m in front of the canvas. "The beauty of abstract art is that I never [...]

How to Pack Your Paintings for Shipping

The subject of  'packing & shipping' art is a much overlooked, but an important topic. We all go to the trouble of creating great artwork, so we need to make sure it that we pack it well so it gets 'there' safely! In this video I explain the proper way to safely pack a painting,  purchase the right insurance and what to do if your art is damaged. Best - Lori Check out my other helpful videos! ...and articles: Newsletter Art Marketing [...]

Why Paint Abstract Art?

In the popular post,Painting Abstracts: The Process Behind the Art, a talented young abstract artist gives us a rare glimpse into the thought process and inspiration behind his abstract paintings. Abstract art, otherwise known as Modern Art mystifies many people, including representational artists. The untrained eye might have trouble understanding and appreciating it as a serious art form. We have all heard people say (or thought ourselves) things like: "That looks easy to paint" "I could do that!" "Who would anyone pay for drips [...]

“Dueling Paintings” How to Boost Productivity in the Studio

  Take a quick visit to my studio and learn how to boost and increase productivity  by 'dueling paintings'. See why working on two or more paintings at the same time can be better than one! Dueling paintings is especially helpful when cramming for a big gallery exhibition. I hope you enjoy this fun video! Thanks, Lori :-)

Music Composed by “Birds on the Wires”♫

"Birds on the Wires" by musican, Jarbas Agnelli is a very creative little video and one worth sharing. The birds helped compose the music! Anyone who enjoys birds and music will be charmed by this... Jarbas explains: Reading a newspaper, I saw a picture of birds on the electric wires. I cut out the photo and decided to make a song, using the exact location of the birds as notes (no Photoshop edit). I knew it wasn't the most original idea in the [...]