How Artists Can Use YouTube Video to Improve Marketing

Over years, I have discovered the value of video marketing. I have been learning how to edit, optimize and upload my own videos which is a rewarding experience.

You do not have to be the next James Cameron to create an entertaining video that generates many views and increases traffic to your site. Below, are some video marketing tips and stats that I have learned.

The basic idea behind using video is to drive traffic to your website/blog and create brand identity. Video marketing will help your website ‘ranking‘ and page results on Google, Yahoo and all other search engines.

The growth of online video has been dramatic. The power of video marketing can put your art business on the map and shouldn’t be ignored!

Having served over 1.73 billion views, YouTube is the favorite when searching for online video. YouTube ranks #2 for search engines after Google.

How to Make Video Marketing Work for You

  • Make Videos Geared Toward Your Audience:
    • Target your niche
    • Demonstrations
    • How to
    • Product reviews
    • Interviews
  • Create a Video Title that Stands Out:
    • Use ‘keywords’ within the title
    • For Search Engine Optimization (SEO) purposes use key words that are applicable to your product, service or brand.
  • Tag & Categorize for Video Search Engine Optimization:
    • Use words or tags that users most likely will be searching for on the web.
    • Add as many keywords as you can and try and match to existing content – this helps your video become ‘recommended’ in the sidebar.
    • Tags are important for SEO purposes.
    • Video optimization is becoming more important as mainstream aspect to search engine optimization.
  • Less is more:
    • Keep your videos to 5 minutes or less for your best chance of creating a highly-viewed video.
    • Research has found that people’s attention span begins to wander after only 8 seconds – keep it short so you don’t lose them.
  • Brand Yourself in your Video:
    • Video is a sure way to create brand awareness within your industry.
    • Be sure and mention your brand/artist name and or logo.
  • Create Your Own YouTube Channel:
    • This is your first step towards becoming a video creator.
    • The opportunity to create a profile for yourself and your content, and link back to your website URL.
  • Promote Your Video:

Below is an example of one of my videos on YouTube.


With these compelling statistics, artists should consider using video marketing. Be smart and optimize your video content by understanding your niche market and engage with your viewer. Do your best to post relevant and entertaining videos.

Good luck! Lori

For more information on video marketing check out: Master New Media, Marketing Jive, Lawrence Bland’s Blog

If you enjoyed this article, you may also like:

How to Brand Yourself as an Artist on Twitter

How to Use Your Art Making Skills To Create a Compelling Video

How to Reach Beyond Your Niche on Twitter

5 Reasons Why Artists Need Social Media & Eye Opening Stats to Back it Up!

And please follow Fine Art Tips on Facebook!

32 Comments

  1. Chis April 21, 2010 at 9:13 am

    Another great article! Really liked the video you put up and agree with YouTube and HD videos are the way to generate traffic and increase brand identiity.

    Thanks,
    Chris

    • Lori McNee April 21, 2010 at 11:50 am

      Chris, even though you are in a different niche marketplace, I know you understand the power of video. You have been getting good results from your videos…
      Lori

  2. Ron Guthrie April 21, 2010 at 11:22 am

    Hi Lori,
    Good article…I’ve been thinking about just this very subject in promoting my website so your presentation here was pretty timely. Enjoyed watching the bird come to life.

    Thanks!
    Ron

    • Lori McNee April 21, 2010 at 11:49 am

      Glad to help, Ron. I have been learning as I go too! Hope it inspired you.
      Lori 🙂

  3. uberVU - social comments April 22, 2010 at 11:03 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by dewestartist: RT @lorimcneeartist: How Artists Can Use YouTube Video to Improve Marketing http://bit.ly/atbe0S #art #arttip…

    • Lori McNee April 27, 2010 at 10:38 am

      Thanks for the Retweet! If you ever make a video you want to share, send it in! 🙂

      • Rory Howard-Kyan January 21, 2013 at 7:46 am

        Hello Lori,

        I followed you on Stumbleupon the other day, I’m interested in your content. I work for a smal creative marketing company and I share marketing/social media blogs that I also feel you might find useful! I hope to connect with you soon on stumbleupon – user: creatrixmarket

        Rory

        • Lori McNee January 22, 2013 at 3:30 pm

          Hi Rory,

          I’ll find you on SU, and look forward to connecting. Thanks for visiting…

          Lori

  4. Shannon Grissom April 23, 2010 at 2:18 pm

    This article is very informative and I love your videos. Thanks for the great piece!

    • Lori McNee April 23, 2010 at 2:31 pm

      Hi Shannon…great to see you here on my blog. I appreciate the comment and am glad my videos are helpful to you.
      Best-
      Lori

  5. Dee Lessard April 25, 2010 at 3:58 pm

    It’s interesting . I’ve been contemplating doing something with youtube. Thanks for the insights and info & inspiration.

    • Lori McNee April 27, 2010 at 10:36 am

      Hi Dee – glad this post was timely for you. Good luck with your video making! It is another fun way to express yourself creatively.
      Lori 🙂

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  12. JeanGerard November 3, 2010 at 1:12 am

    I’ll translate your post and put it on my blog Art2dot0.com.

    I find video very interesting and fun but time consuming. I use iMovies and spend a lot of time trying to create short films to promote my activity.

  13. Maria Brophy January 6, 2011 at 10:08 am

    Lori, I haven’t seen many articles written with this information. Thank you – it’s very informative! We started doing youtube videos to market the art my husband does, about 3 years ago. It’s been very effective, and it’s fun to do, too.

    I agree that keeping it short is important. I try to keep them under 3 minutes – people have such short attention spans these days!

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  16. Kathy Howard December 14, 2011 at 5:12 pm

    What a nice video! I didn’t even think of searching videos when I was searching for elements for a still life. I did image searches to get ideas how the fruits really look and how others have painted them. I don’t know when I have painted a still life, but I did it on the top of a 6 inch by 2.25 inch butter dish, when I couldn’t find what my brother wanted and I could afford as a Christmas gift.

    I know that sharing a how-to-video isn’t the main reason for posting a video, but anyone can make a connection with a potential customer by being open and sharing with others. You definitely know how to connect with people.

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  21. Lucy Chen November 2, 2013 at 7:19 am

    You won’t believe how many times I’ve watched this video, Lori. And I’ve started experimenting with videos myself, with some pretty encouraging results :”

    • Lori McNee November 2, 2013 at 9:11 pm

      That makes me smile. I wish I had more time to make those videos. They are so much fun, but a lot of work. I do have a few more in mind…stay tuned. 🙂

  22. Nela November 23, 2013 at 4:42 am

    I’ve read this article of yours before, but it took me a while before I managed to create and publish my first video! I don’t have proper equipment and found working with what I have quite frustrating so I don’t know if I will continue doing it.. also it’s not easy for me to act natural in front of the camera, my face is frozen and I can’t smile the way I normally do! Bottom line, video is hard! 🙂 it may give great results but the time investment is significant, at least until you get the hang of it I suppose.

    I love your videos, they look great.

    • Lori McNee December 1, 2013 at 11:02 pm

      Hello Nela, yes video is hard! I am such an amateur at it myself, so thank you for the nice words about my videos 🙂 Like anything, it takes practice. I haven’t made on in quite a while, and I will be rusty. But, I have a few I will be making after the holidays are over. Good luck!

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