Continuing with our series of art marketing articles for “Thinking Outside the Frame”, the following guest post will help you do just that…
guest author: John Paul Aguiar
Now that Twitter and Facebook Fan Pages are included in Google search results, I thought I would share with you a few Search Engine Optimization (SEO) tips to get more SEO push out of your Twitter and Facebook pages.
You should be using Twitter and Facebook to connect and meet people that fit your blog or business.
Trust me there are MANY artists on Twitter and Facebook that you can connect with. Twitter is the best way to market and promote your blog or art right now. It’s so simple to use, with a huge return.
Learn to use Twitter to build a strong community with my Twitter Dummy Guide. If it wasn’t for Twitter, I wouldn’t have met Lori and you wouldn’t be reading this post.
Now Facebook is great and is another good way to reach out to friends and potential customers. Facebook just takes a lil more time and effort on your part to get something from it. For me Twitter is the best way and fastest way to start seeing results.
- If you use Facebook, you want to set up a Fan page, this way it works like a website and you have full control of the content.
Ok if your going to be using Twitter and Facebook then why not set them up to benefit from any SEO?
These tips apply to both Twitter and Facebook fan pages and they are simple to do and we all like simple..right? lol
Choose The Best Name
You can also add a keyword to your display name too. I don’t do this because it makes it less personal, but if SEO juice is what you want then keyword your name too.
Use An Actual Website URL
With your url in your profile, make sure to use your actual url not a shortened one. Also remove the “www” since Google only takes your first 20 characters.
Personalize Your Profile
This is where you can shine, you’re an artist..right? Then be creative, your profile is a great place to put your keywords, but again don’t go over board since you want to personalize your profile as much as you can, and you only have 160 char. Keywords will help with search also on Twitter makes it easier for people to search and find you.
SEO Your Avatar
You can SEO your profile picture! You can rename the photo before you upload it that way when it shows up in the URL it will have the keywords that you named. Make sure to leave NO spaces.
Use Keywords and Hashtags
Try to use your top keywords in your tweets and status messages this will help Google rank you too. Also try to use hashtags on your tweets, since Google is starting to rank hashtags.
For me, I like to use #moneydummyblog for my blog posts, that way if you search that, all my posts will pop up.
Promote It Like A Website
You should be doing this already to get your Twitter and Facebook page out there, but make sure to add your Twitter user name in blog posts and forums.
This will allow you to get higher page ranks.
All these tips done together will help your Google search rankings, but be sure to not go to far, to much SEO efforts and it becomes annoying to actual people, and to little won’t give you much power with Google.
John Paul Aguiar
We are lucky to have John Paul share his SEO knowledge with us here. I know I learned a thing or two! Be sure and check out his informative website.
If you liked this article, you might enjoy:
How Artists Can Use YouTube Video to Improve Marketing (this article will help any niche, not just artists…
Art Marketing Success Tips for 2010
How to Reach Beyond Your Niche on Twitter