Creative Ways to Showcase & Sell Art Online and Off

Whether you intend to sell art online or not, displaying your artwork in the right way will enhance the beauty of your paintings and entice people to look at them. Here are some creative suggestions you can make use of while displaying your artwork online and off.

lori mcnee encaustic art

An example of a cohesive display of Lori’s encaustic paintings at Kneeland Gallery

Displaying Artwork at a Gallery

The way you display your artwork at an art gallery will affect the way people perceive it. The paintings you choose to exhibit must be cohesive with one another. It is helpful to showcase paintings of the same theme or design.

If you have large paintings that are of the same theme, you can hang them up in a grid pattern covering an entire wall. This will create a dramatic effect when viewed from a distance. If the paintings aren’t very large, it is best to hang them all at eye level so that people can find it easy to view them.

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Don’t limit your imagination to just walls when it comes to displaying your artwork. If there is a wall mounted shelf at the gallery, you can use it to display paintings that are small in size.

Consider using stand-alone panels or screens to display your paintings on. These can be painted in vivid colors to give a different look to your paintings. To maximize your display space, you can hang paintings on both sides of the screen. Be sure to have adequate light focusing on the screens or panels.

bella muse gallery

Bella Muse Gallery elegantly displays art on the walls, on small tabletop easels, and on moveable panels/display walls.

Displaying Artwork at a Fair

When displaying your paintings at an open-air art or craft show, you may need to invest in a tent that will keep your artwork safe from the elements. Make sure the tent is good enough to stand firm in case it gets too windy.

Easy to make display easels

For art prints or unframed paintings, set up folding tables and place baskets on them to display your art. You can suspend hooks from the frames of the tent or use a pegboard frame with S hooks to hang your paintings.
Remember that you will have limited space to display your art so do not over-crowd the place. People who come into your booth should be able to move around freely.

Make a statement by showcasing a single, large painting on a display easel. You can set up the easel in a corner of the booth or outside the booth to attract customers. A-frame boards will also make passers-by take notice of your work. Display structures should serve the purpose of supporting your paintings in the right way and drawing people to look at your paintings.

When displaying artwork at a fair, make sure the pieces you sell are ready-to-display or hang. This will give incentive to purchase your artwork.

Displaying Artwork Online

Indeed the best way for collectors to buy art would be in person. But a lot of people have taken to purchasing art online. Selling art online is a lot more difficult than selling it in person. It is important to have a professional website to tell your story and showcase your artwork so you can sell art online. Yes, your own website! Hosting your artwork on free art websites will not look professional. Click this link to learn how to start your own blog or website in minutes!

Make sure to use high-quality pictures of your artwork. Instead of only uploading close-up images of the paintings, upload ones that show how the painting will look when hung in a bedroom or a living room. Make sure the images don’t take too much time to load.

Include information about yourself on your website. Write a short bio and artist’s statement about what connects you to art, your favorite art style, or anything that people can relate to. Describe all the paintings that you display on your website. Build up interest by describing paintings that you are working on.

Remember to not use heavy jargon for art description. Many people are interested in art but that doesn’t mean they may be familiar with the terms you are familiar with. Stick to simple descriptions that the majority can connect with.

Displaying Artwork on the Go

When artists tell others about their profession, they are often faced with questions related to their style of painting, the medium they work on, or what interests them. As with limiting your use of artistic jargon on your website, stick to simple words and explanations when you converse with a non-artist.

Instead of getting into a lengthy conversation, give them a little peek into your world. Get business cards printed with your basic details. The business card should also showcase one of your best works. You will have to choose one that will look just as great in a miniature version. You can opt to have different designs printed on the business cards.

Better still, you can photograph your best works and compile a photo book. It needn’t be large in size. Crop images so that they fit into a book or album that you can carry around easily. You can also save digital files onto your mobile device and show that album to people who are interested in your artwork.

Keep in mind, whatever way you decide to showcase your paintings, just make sure the display doesn’t overshadow your artwork. Exquisite display structures or extravagant websites may take away the simple charm that your paintings exude.

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Guest author: Sophia Mann is a Facebook friend of FineArtTips on FB. You can see her website at http://www.plentyofpaintings.com/

*Many thanks for visiting FineArtTips.com. You can meet me on my social media sites > Fine Art Tips Facebook Fan Page, on Twitter, Google Plus and on PinterestBe sure and check out and my fine art prints and notecards on Fine Art America.  Or see my art on my website,  LoriMcNee.com.  ~Lori

5 Comments

  1. ReelFocus October 13, 2014 at 10:00 pm

    Nice list of ways to promote our art online. We should create our online portfolio on famous websites like ReelFocus to promote our art work and get discovered by wide global audience.

    • Lori McNee October 22, 2014 at 3:14 pm

      Hi there, thanks for sharing your site with us. I’m always on the lookout for new ways for artists to promote themselves.

  2. Wendy J. St. Christopher October 16, 2014 at 11:22 am

    A solid post — presentation is SO important!

    Carrying a book is a great idea; I carry an 8×10 or 11×14 print portfolio everywhere I go. When someone expresses an interest in my art, I think it’s important to show as well as tell. People react differently to an actual print than they do to a business card, or electronic images on a phone or tablet screen. 🙂

    • Lori McNee October 22, 2014 at 2:58 pm

      Hi Wendy, thanks for sharing your portfolio tips! Nice to have you stop by for a comment 🙂

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