The Differences Between Marketing & Branding Quickly Explained

tiger woods tag heuer

Marketing and Branding are two important words that are often used interchangeably. Both small and large businesses frequently misunderstand their differences.

Understanding the differences between the two can help you improve the potential of your business.

In the post below Tiger Woods is used as an example, but you could easily substitute his brand for that of Arnold Schwarzenegger’s, well you get the picture…

Guest author/artist: John R. Math 

Many people and businesses get marketing and branding mixed up. They are confused as to what the differences are…

Marketing is how you reach your target market with advertising, promotions and public relations. Marketing is showing the world with what you do.

Branding is who you are or what the world thinks you are. Every time a prospect or a potential customer makes contact with you in person, print, virally or by other means, they are formulating an opinion of you as a brand, this is branding.

Most recently, we have seen brands that are in the news for good reasons and for bad reasons – and their brand is now suffering.

For instance:

  • Tiger Woods was a world wide brand which golfers and non-golfers all were aware of. He became the first “billion dollar athlete” and this was accomplished within 10 years! His image and brand were carefully constructed over time and he was rewarded with endorsements from major companies throughout the world. He was a role model to children with his charity work and through his Tiger Woods foundation.
  • This all quickly changed at the end of 2009 and the Tiger Woods brand is now tarnished. Unfortunately, no matter what he achieves on or off the golf course, the Tiger Woods brand will now always be associated with marital infidelities. Most experts believe that his brand will never really recover and that his endorsements of $100 million dollars a year will never reach that level again. The Tiger Woods brand is suffering to say the least!

    tarnished brand of tiger woods

    The tarnished brand of Tiger Woods. Photo from ayushveda.com

Take Apple for instance. With their successful computers, ipods, iphones and now with their ipads, they have become an incredibly strong brand. The public, press and Wall Street believe in Apple and they are rewarded with customer loyalty over and over again. Apple’s brand was developed over time and everything they do from their designs, advertising, new product presentations, all builds on that brand and reinforces that brand image.

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John R. Math has shared some popular posts with Fine Art Tips. You might also like to read, 10 Great Ways to Marketing Art and Develop Your Brand. John is the director and operator of the Light Space & Time – Online Art Gallery, Art Marketing Secrets Websites, a boutique web design studio and we create beautifully designed online-marketing systems that showcase, market, and sell artists’ work. Mr. Math is an art photographer who now sells his work successfully through art galleries and art representatives. Art Marketing Secrets is the inspiration of Beautiful Artist.

(PS. Let’s meet on TwitterFacebook and now on Google Plus http://gplus.to/lorimcnee ~Lori)

You all might like to read some of these articles:

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2014-02-06T21:54:43+00:00 August 12th, 2011|Art Business Tips, Fine Art Tips, General, Guest Articles|6 Comments

6 Comments

  1. Promotional Products August 12, 2011 at 1:14 pm

    Nice article! Everyone should be able to relate to your examples. Marketing is the technique used to get the brand recognized. In order to maintain your brand, your need to deliver on your brand promise. (In your example, Tiger Woods did not maintain his).

  2. Carolyn August 15, 2011 at 8:39 am

    Great explanation, John! And you did it in only a couple hundred words. Congratulations – artists and others need to know this difference, and how to use them. Definitely worth a retweet!

    • Lori McNee August 16, 2011 at 9:49 pm

      Hi Carolyn,

      It is always great to have you stop by for a comment. Thanks for your support.

      Lori 🙂

  3. Judith Boland-Caruso May 19, 2015 at 5:31 am

    I get so caught up in my paintings that I don’t really have time for branding (although I have been selling). I just don’t like the “business” part.

    • Lori A McNee September 17, 2015 at 5:19 pm

      That is the most common complaint I hear! You are not alone. But I hope this post inspired you!

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