How One Artist Created a Successful Art Campaign

Giving back to the community with the gift of art is a great way to benefit others as well as yourself. My good friend, abstract artist Matt LeBlanc, has shared some great articles with us in the past.

However, this post is different and very inspiring. On his own, Matt has created a successful art campaign to raise money for a charity he believes in, the fight against cancer…

Matt lost his sister to this heartless disease when she was only five. Sadly, Matt never got the chance to meet Madeleine, but years later, Matt is doing something to fight back. Matt calls this battle > “The Matt LeBlanc Art for Life Campaign.”

By guest artist/author: Matt LeBlanc


The whole idea behind this campaign is to achieve a difficult task in a specific amount of time. The difficulty of the task itself has been generating enough interest because it’s not something you see every day. People are amazed by this project because of its difficulty.

The campaign can be summed up in one sentence > I’ve committed myself to create 200 paintings in a 6‐month period.

  • That equals an average of 1.1 painting a day for 184 days.
  • Each painting is being sold and all profits are donated to the Atlantic Canada Cancer Research Center in Moncton New Brunswick Canada.
  • My goal is to raise over $25,000 with this campaign.
  • With less than a week left in my project, I have completed all and sold all 200 pieces, raising $25,665 so far and going for more at my gala on September 24. I want to blow 30k out of the water now!
  • I’m very happy with the attention it’s been getting. I’m having a big gala on September 24 to showcase all the pieces so I almost don’t have to choice to get all of them done. What a fun project!

Logistics: All paintings created will be available to purchase right away from my website. However, all the 200 paintings will only be released to the public at the Art for Life gala on September 24,2010 (the day after I complete my campaign).

From and including: Wednesday, March 24, 2010 to, but not including: Friday, September
24, 2010. That’s 184 days from the start date to the end date or 6 months.

Objective: 200 paintings completed within the 6 months period.

Size: All the paintings are 2 feet wide x 2 feet tall (24″ x24″) and painted on professional gallery
style canvas (1 ½” thick).

Artwork value: Each painting will be selling for $150 where $125 going directly to the fight against cancer.

Campaign Goal: The goal is to raise $25,000 (net profit after all cost)

Giving the gift of art to someone who is in need is very special. I’m always being asked to give art to charitable events. I rarely say no because the world needs so much help. As artists, have a true gift. We have the gift to create. To create something from raw material that someone will actually love and cherish for as long as they live. That might friends, is very special. A lot of people would do anything to have our artistic gift. Receiving a gift is one thing. Giving a gift is another. We usually get great satisfaction in receiving a gift but the same goes when you give one.

For more information, please visit Matt’s website:


Congratulations to Matt for a successful art campaign. That must give you a personal sense of satisfaction! ~Lori 🙂

You might enjoy reading Matt’s other articles:

Painting Abstracts: The Process Behind the Art

and his other popular post, Is the Social Media Bandwagon Right For You?

The Art of Giving Back

Announcing the First #PowerArtists for Excellence in the Arts & Social Media (Matt is a #PowerArtist)

Why Artists Should use Youtube Video Marketing

10 Important Things Every Aspiring Artist Should Know: Part 1

10 Important Things Every Aspiring Artist Should Know: Part 2

5 Reasons Why Artists Need Social Media & Eye Opening Stats to Back it Up!

Newsletter Art Marketing Tips that Work!

The Importance of Value and Tone in Painting


  1. Leslye Miller September 19, 2010 at 7:59 pm

    Hi! Lori

    I honestly love this article, and have plans in the working of similar in the near future as well, plus other ideas and ideal charity campaign events using artistic abilities.

    Thank you for sharing a wonderful story.
    Leslye Miller

    • Lori McNee September 19, 2010 at 8:54 pm

      Hi Leslye-
      Matt’s story was so beautiful and inspiring to me, I am glad you enjoyed it too. It is great to know there are wonderful people out there who are making a difference! Thanks for the visit and comment.
      My best-

  2. Courtney Dirks October 16, 2010 at 9:58 am

    What an inspiration. I LOVE hearing stories like this! Matt-way to go, I wish more people were like you!

    • Lori McNee October 18, 2010 at 11:55 pm

      Courtney, I am glad you found this article inspiring. Matt is a great guy and a talented artist. His story was worth sharing.
      Hope to see you again-
      Lori 🙂

  3. Les Lamkin January 30, 2014 at 9:15 am

    Hi Lori, I was glad i stumbled across your site. I am an artist working in Albuquerque, New Mexico. I have read and listened to you on your videos and enjoy visiting your discussions. I work in all media but am primarily a figurative and protrait artist. I teach seniors and participate in several different art societies which are state chapters of the Nationals. Thanks for posting valuable information. Les

    • Lori McNee February 4, 2014 at 9:29 am

      Hello Les, thanks for taking the time to introduce yourself and what you do. I haven’t spent much time down in NM, but hope to get down there one day. I’m glad you are enjoying this site.

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