An Artful Tweet: How Many Tweets Does it Take to Sell Something?

To tweet or not to tweet? According to Wall Street Journal Digital Network, this is the top question on the minds of people in the business of selling goods and services as they ponder the worth of communicating with over 140 million Twitter users. Yesterday, I received a phone call from a reporter from, the Wall Street Journal Digital Network who asked to interview me for today's post, How Many Tweets Does it Take to Sell Something?  It's an [...]