Paint Your Own Social Media Portrait

social-media-bandwagon

By now, anyone who has been following this blog knows that I am a big proponent of social media and its benefits to artists as a free marketing medium. Social media has been proven to be one of the fastest and most effective means of promoting your art brand, building contacts and announcing events - I know this from personal experience. Below, today's guest post shares some unique ways to help you do just that! ~Lori Guest … [Read more...]

Visual Artist’s Challenge II – Balancing Self Promotion & Gallery Representation

with Barney Davey & Jason Horejs

As mentioned in the provocative article, The Visual Artist’s Challenge – Should Artists Work with Galleries, Go Direct to Collectors or Both?, art marketing expert and fellow art blogger, Barney Davey, and I both agreed on a strategy that incorporates a healthy combination of gallery representation and self promotion. But how does the artist balance promoting oneself while maintaining a successful business relationship with his or her … [Read more...]

Plum TV Visits My Art Studio

Plum production1

Last night I got the call I've been hoping for from the general manager of Plum TV.  With less than 24 hours notice, JR and Ali from the talented Plum TV production crew arrived at my front door to begin filming, "A Day in the Life of Lori McNee Artist".  Thank goodness I overhauled and cleaned my studio this past weekend!   Plum TV is the first and only 24-hour lifestyle network that targets the most active, influential, and educated audience … [Read more...]

7 Tips to Create a Great Avatar

avatar

Most people are familiar with the term "avatar" since it was popularized in the movie, Avatar.  However, let me explain the two types of  avatars: A computer user's representation of himself/herself or alter ego in the form of a three-dimensional model used in computer games.   The two-dimensional avatar (picture, icon) to be used on Internet forums and other Social Media communities. It can also refer to the personality connected with the … [Read more...]

“Thinking Outside the Frame” – What’s Your Art Marketing Tip?

Lightbulb

We are all feeling the pinch in this challenging marketplace. Gone are the days of painting good paintings, framing them nicely and relying solely on our galleries for sales. Now is the time of natural selection and survival of the fittest! Artists and galleries must evolve and creatively think 'outside the frame' ... Over the next few weeks I am planning a series of informative articles by working artists and galleries who are coming up with … [Read more...]

5 Reasons Why Artists Need Social Media & Eye Opening Stats to Back It Up!

social_media_marketing

Social media isn’t a fad, it’s a fundamental shift in the way we communicate. But, many artists still are intimidated at the idea of joining in on the Social Media Revolution. In fact, there are many artists out there who still don't have a website or email! Well if it's working, more power to them! But for the rest of us artists who are challenged by the economy, it is time for us to 'think outside the frame' or studio! Here's why... Keep … [Read more...]


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