Powerful Social Media Secrets For Small Businesses

Now more than any other time in history, it is easy for artists and other small business owners to gain online exposure and stand out from the crowd. However, many small businesses are still perplexed about how to effectively use social media and blogging. Since 2009, I have been blogging and using social media and it has literally changed and improved my life! (More about Lori) I have developed unique and easy online strategies, and secrets to [...]

June 18th, 2015|Art Business Tips, Art Marketing & Branding, Blogging Tips, Fine Art Tips, Lori's Featured Articles, Social Media Tips & Tricks|Comments Off on Powerful Social Media Secrets For Small Businesses

The Amazing History of Plein Air Painting

The history of plein air painting is explained in the following beautiful documentary, "Outside The Lines." Produced by the publishers of PleinAir Magazine, "Outside The Lines" was created to further the mission of the Plein Air Force which aims to bring plein air painting to the world! Plein air painting is a French expression meaning “in the open air,” and refers to the act of painting outdoors. The term was used to describe Claude Monet and the Impressionists in [...]

June 4th, 2015|Fine Art Tips, General, Lori's Featured Articles, Plein Air|Comments Off on The Amazing History of Plein Air Painting

Plein Air Painting a Slice of Paradise in the Caribbean

After a long winter in my studio working with encaustic wax, it has felt great to plein air paint in the Caribbean this spring break. This year I wanted to travel lightly beacause I knew my painting time would be limited on this family vacation. So, I brought my smallest pochade box, and also packed my favorite solvent free paints by Cobra Water Mixable Oils, and a handy 9 x 12 pad of Arches Oil Paper. I have cut each sheet into quarters and [...]

March 25th, 2014|Art Travels, Fine Art Tips, General, Plein Air|2 Comments

Expand Your Art Brand with Integrity

Right now, I am blogging from 30,000 feet in the air while flying home from Los Angeles. I have been traveling a lot lately and I finally have a moment to reflect...and blog. Brand building with integrity has been foremost on my mind, and a hot topic among my fellow artists. By using social media and other online sites like eBay, many artists are exploring the idea of broadening their brand, and collector base. Some highly recognizable and [...]