Let Me Introduce You To My Friend Marketing

marketing, selling

"Marketing" is an intimidating word for many visual artists. Marketing probably finishes in a close 2nd behind "selling" as one of the least favored pastimes for any painter, sculpter, or potter. In all honesty, "anything" that draws creatives away from their artistic process is often viewed as utterly contemptible. Am I exaggerating? Perhaps, but perhaps not... There are other artists who view marketing and selling as necessary evils in … [Read more...]

Branding Tips For Artists with @LoriMcNeeArtist and @LoriMoreno

Brand Building Tips For Artists with @LoriMcNeeArtist and @LoriMoreno

Recently, I had a great time tweeting the Emmys in Studio City at CBS in the OMG Insider studio. After our 'tweetup' Lori Moreno, aka @LoriMoreno on Twitter,  interviewed me for her blog. She asked me to share some of my branding tips for artists. As many of you know, I love Twitter and social media in general. Over the past 5 years, social media has enhanced my art career and literally changed my life. In fact, that's why I was asked to tweet … [Read more...]

Staying Relevant: The Pop-Up Art Gallery

pop-up art gallery

Nowadays, successful art galleries are thinking outside the box - or gallery. Such is the case with the successful Missoula, Montana based art gallery, Dana Gallery. Each summer, Dana Gallery strategically travels to affluent mountain towns and converts empty retail shops into pop-up art galleries. Awarded the distinction of Missoula's top art gallery, Dana Gallery was founded in 1996. Co-owners and husband and wife team, Candace Crosby … [Read more...]

The Differences Between Marketing & Branding Quickly Explained

120709_tiger_woods_ad_544_

Marketing and Branding are two important words that are often used interchangeably. Both small and large businesses frequently misunderstand their differences. Understanding the differences between the two can help you improve the potential of your business. In the post below Tiger Woods is used as an example, but you could easily substitute his brand for that of Arnold Schwarzenegger's, well you get the picture... Guest author/artist: John … [Read more...]

12 Compelling Reasons Why Artists Should Use Twitter

twitter birds

Recently, I have received a few comments from artists who feel that social media is just a lot of hype. Last week I wrote a guest article for my friends at Meylah filled with compelling reasons why artists should use Twitter. I hope this post helps my readers understand how to use social media as part of their free art marketing plan. ~Lori :) 12 Persuasive Reasons Why Artists Should Use Twitter written by Lori McNee, originally posted on … [Read more...]

Brand Yourself as an Artist on Twitter

woman holding paint brushes wearing painting apron and hat

My teenagers were mortified to find me on Twitter. First blogging and now this! But, don’t allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing Association (AMA) defines a brand: "...name, term, sign, symbol or design, or a combination of them intended to identify … [Read more...]

About Fine Art Tips

Lori McNee of FineArtTips.com

Welcome to FineArtTips.com . Since 2009, Fine Art Tips has been the online resource for 'fine art tips, business and social media advice for the aspiring and professional artist'. Plus news from my studio, Lori McNee. Fine Art Tips is a semi collaborative site dedicated to all artists, art collectors, art enthusiasts and creative spirits. Here you will find useful art tips, business advice and Social Media tips for the artist along with news … [Read more...]


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