Expand Your Art Brand with Integrity

Thomas Kinkade

Right now, I am blogging from 30,000 feet in the air while flying home from Los Angeles. I have been traveling a lot lately and I finally have a moment to reflect...and blog. Brand building with integrity has been foremost on my mind, and a hot topic among my fellow artists. By using social media and other online sites like eBay, many artists are exploring the idea of broadening their brand, and collector base. Some highly recognizable and … [Read more...]

The Differences Between Marketing & Branding Quickly Explained

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Marketing and Branding are two important words that are often used interchangeably. Both small and large businesses frequently misunderstand their differences. Understanding the differences between the two can help you improve the potential of your business. In the post below Tiger Woods is used as an example, but you could easily substitute his brand for that of Arnold Schwarzenegger's, well you get the picture... Guest author/artist: John … [Read more...]

Brand Yourself as an Artist on Twitter

woman holding paint brushes wearing painting apron and hat

My teenagers were mortified to find me on Twitter. First blogging and now this! But, don’t allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing Association (AMA) defines a brand: "...name, term, sign, symbol or design, or a combination of them intended to identify … [Read more...]


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