The Marketing Tools Of Non-Starving Artists

The Marketing Tools of Non Starving Artists

Over the years, I have received little email 'gems' from Denver artist, Bob Ragland. Known as the Non-starving Artist in Denver, these emails are clever, concise, and loaded with nuggets of art marketing tools and information.  This post is a compilation of those emails along with Bob's Marketing Tools Of Non-Starving Artists list below. Bob has been featured on NPR, he has his own YouTube channel (see video at end of post), and he is active … [Read more...]

Planning for a Studio Visit

Planning for a Studio Visit

Whether your studio is a posh loft in a fashionable arts district or a spare room in the back of your house, there are times when you need to open it up to show it to others. To visitors and clients, your studio is more than your creative and working environment; it is a reflection of your business and professionalism. Most of my work is custom commissioned, and I used to always deliver the finished paintings to my clients rather than have … [Read more...]

Let Me Introduce You To My Friend Marketing

marketing, selling

"Marketing" is an intimidating word for many visual artists. Marketing probably finishes in a close 2nd behind "selling" as one of the least favored pastimes for any painter, sculpter, or potter. In all honesty, "anything" that draws creatives away from their artistic process is often viewed as utterly contemptible. Am I exaggerating? Perhaps, but perhaps not... There are other artists who view marketing and selling as necessary evils in … [Read more...]

Branding Tips For Artists with @LoriMcNeeArtist and @LoriMoreno

Brand Building Tips For Artists with @LoriMcNeeArtist and @LoriMoreno

Recently, I had a great time tweeting the Emmys in Studio City at CBS in the OMG Insider studio. After our 'tweetup' Lori Moreno, aka @LoriMoreno on Twitter,  interviewed me for her blog. She asked me to share some of my branding tips for artists. As many of you know, I love Twitter and social media in general. Over the past 5 years, social media has enhanced my art career and literally changed my life. In fact, that's why I was asked to tweet … [Read more...]

How To Take Photos Of Your Artwork Like A Pro

How To Take Photos Of Your Artwork Like A Pro

Once you have finished your artwork, the next logical step is to create a digital copy that you can store in your computer. This is done so you can share your work online with other artists for comments or print it out to be included in your portfolio. One way of creating a digital copy of your artwork is to take a picture of it using a camera. However, if you want the best copy to be uploaded to your computer, there’s more to taking a picture … [Read more...]

Best And Worst Times To Post On Social Media

best times to post, social media

In order to be successful, we artists and other creatives need to be efficient with our time - online and off. Learning the best and worst times to post on social media helps us optimize our time. The infographic below illustrates a guideline for the best and worst times to post on social media. Following these times will help our content reach more people and grow our online presence. Think about this: 48% of the US population runs of Eastern … [Read more...]

5 Common Website Mistakes Made By Artists

This guest post by ArtWeb.com is very informative because they currently host over 10,000 artists' websites, so they know their stuff. As website experts, they have noticed several common website mistakes artists make when creating their sites. This post highlights the most frequent mishaps and how to avoid them. 1. No prices or artwork information If you want someone to buy your artwork, you need to let them know how much you're charging. It's … [Read more...]

Art Buying Secrets from Top Interior Designers

Art Buying Secrets from Top Interior Designers

Interior designers are at the forefront of the hottest design trends and can keep you on the cutting edge of what is happening. This knowledge is an invaluable tool as you create new art, seek new sales avenues and grow your collector base. Through social media I've met a lot of wonderful people, especially interior designers. They're such a great group of people who truly love what they do for a living. As an artist, if you're not connecting … [Read more...]

Selling Your Art With Words

salesman

A picture may be worth a thousand words, but many artists would rather have a root canal than have to come up with 300 words to describe their own art! Yet in these days of online art marketing, that is exactly what many artists must do. If you sell your art or craft in any kind of online venue, the written description can be just as important as the visuals. Thorough descriptions are necessary in order to tell potential buyers more about the … [Read more...]

3 Big Mistakes Artists Make With Their WordPress Websites

3 Big Mistakes Artists Make with their WordPress websites

There are 3 big mistakes artists make with their WordPress websites over and over again. BIG Mistake NUMBER ONE: Choosing a WordPress theme that competes with your art. An artist’s site should be all about the art. There are literally 1000’s of WordPress themes to choose from but it is difficult to find one that's suitable for fine art. A theme with tons of tripped-out functionality, busy graphics or way too many options just creates a … [Read more...]


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