How to Make Your Art Portfolio Current & Competitive

Art is always evolving and so should our portfolios! As artists, we are constantly developing with the help of world and social trends, new technologies and so much more. We must keep up with these changes. Not only because our passion necessitates new ideas and new inspirations, but also because the artwork we previously thought to be finished, might now look painfully incomplete — such is the life of a creative. In an artist’s mind, there’s always [...]

Is a WordPress Blog Platform Right for You?

Are you an artist or creative person who wants a blog? After reading, 5 Simple Steps to Start a Blog, you are now ready to begin. But, there are so many blogging platforms out there...so, how do you decide which one is right for you? Below is a quick overview to help you decide... Before we get started, I just want to say that I wish I understood the following information before I started blogging about 1 1/2 years [...]

2012-11-23T22:16:31+00:00 September 27th, 2010|Art Business Tips, Blogging Tips, Fine Art Tips, General|8 Comments

Branding You: 5 Ways to Improve Your Professional Image

As we all know, your brand is you.  It's what matters in a first impression, it's what counts on a sale, and it's what keeps customers coming back. Maintaining your brand should be top priority as we learned from The Importance of Branding and one of the best ways is to improve your professional image. Here are 5 ways to improve your professional image and increase your brand equity in the marketplace. 1.  Create an Online Professional [...]

The Art of Self-promotion for Visual Artists & Creatives

Without marketing and self-promotion what you have is a pleasant hobby. The following article is about self-promotion for visual artists however, nearly all of what is offered would work for any creative person seeking to market themselves. The valuable suggestions here are offered to help artists and creatives improve the art of self-promotion. This is the last article in our popular collaborative series of blog posts that art marketing and publishing expert, Barney Davey and I have [...]

3 Reasons to Start a Creative Blog for Your Business

Have you ever asked yourself..."Why do I need a blog?" or "How can a blog help my creative business?" or "How do I start a blog?" First of all, what is a blog? The term "blog" comes from "web log" which can best be described as an online journal or diary. I used to think that blogging was reserved for authors and newspaper columnists.  But, blogging is one of the best ways for small business to integrate [...]

SEO Tips to Rank Your Twitter & Facebook Pages Higher on Google

Continuing with our series of art marketing articles for "Thinking Outside the Frame", the following guest post will help you do just that... guest author: John Paul Aguiar Now that Twitter and Facebook Fan Pages are included in Google search results, I thought I would share with you a few Search Engine Optimization (SEO) tips to get more SEO push out of your Twitter and Facebook pages. You should be using Twitter and Facebook to connect and meet people [...]

“Thinking Outside the Frame” – What’s Your Art Marketing Tip?

We are all feeling the pinch in this challenging marketplace. Gone are the days of painting good paintings, framing them nicely and relying solely on our galleries for sales. Now is the time of natural selection and survival of the fittest! Artists and galleries must evolve and creatively think 'outside the frame' ... Over the next few weeks I am planning a series of informative articles by working artists and galleries who are coming up with creative marketing ideas for selling [...]

One Simple and Effective Way to Show The World You’re an Art Pro

Guest artist/author: Stacey Cornelius Recently, I had the opporunity to help a painter put together a new portfolio to take to galleries. She was going on a trip and decided to look for a few new venues while she was away. This artist is a very good writer, so I made only a few edits to her artist's statement. She had her CV (curriculum vitae) nicely formatted, a couple of reviews, a business card, and some wonderful reproductions of [...]

5 Reasons Why Artists Need Social Media & Eye Opening Stats to Back It Up!

Social media isn’t a fad, it’s a fundamental shift in the way we communicate. But, many artists still are intimidated or scoff at the idea of joining in on the Social Media Revolution. In fact, there are many artists out there who still don’t have a website or email! Well if it’s working, more power to them! But for the rest of us artists who are challenged by the economy, it is time for us to ‘think outside the box’ or studio! Here’s why…

Art Marketing Success Tips for 2010

    In this challenging economy, being a successful artist not only consists of creating great art, but it is also about creating a strong business. Unless you are the next coming of artist/business mogul, Thomas Kinkade, artists should think of themselves as small business owners. Small businesses that succeeded in 2009 were based on trust, longevity, and personal branding. With that in mind, I’ve researched some of the top websites for advice on small businesses and pulled [...]