Professional art business tips and advice for aspiring and professional artists

12 Reasons Why It’s Time to Get Visual

As I mentioned in the thought provoking post, The Rise of Visual Content and the Fall of Attention Spans, visual content is now the preferred form of social media content. Science proves that in terms of human communication, we naturally respond to visuals over text, and even language. According to scientists, this is due to millions of years of evolution.  For instance, humans have a primal fondness for images of wide, open landscapes. These landscape images evoke [...]

Powerful Social Media Secrets For Small Businesses

Now more than any other time in history, it is easy for artists and other small business owners to gain online exposure and stand out from the crowd. However, many small businesses are still perplexed about how to effectively use social media and blogging. Since 2009, I have been blogging and using social media and it has literally changed and improved my life! (More about Lori) I have developed unique and easy online strategies, and secrets to [...]

How to Choose The Best Blogging Platform

Starting a blog can be scary, and deciding how to choose the best blogging platform is confusing. The internet seems like a complex world of servers, coding, and web design, and with so much information online, it’s hard to know who to trust. I was there 6 years ago and I know how you feel. But you know those experiences in life where you look back and can’t imagine where you would be if you hadn’t taken that [...]

10 LinkedIn Networking Rules for Artists

LinkedIn networking affords professionals, especially artists, to reach, meet and network with other art professionals who in the past, they would never have never known. Artists can use LinkedIn to meet gallery owners, corporate art reps, interior designers, collectors, and other successful art professionals. This can greatly extend their reach and expand their horizons as professionals. Today, LinkedIn has more than 350 Million registered users and is still growing. The following are some ideas to pursue to [...]

How To Feel Comfortable Making Art For A Live Audience

As artists, we usually create art in the privacy of our studio away from the eyes of the general public. We may even feel more comfortable making art this way, where our little failures and experiments can be done relatively safely, and where we won’t feel the prying eyes of outsiders. However, if we can get past the reservations we may have about painting in front of people, we can experience a new stage in our creative work… [...]

How to Price Artwork for Consistent Sales Success

Deciding how to price artwork is probably the most difficult decision artists have to make. Yet, finding the optimal price has a triple benefit: it provides the artist with reasonable compensation for the creative work, and makes the buyer feel confident about investing in a particular piece. And most importantly, it generates sales. Buying art is a very personal experience. A combination of rational and emotional factors transforms a casual viewer into a motivated buyer. The importance [...]

Selling Art with a Personal Touch

A close friend of mine loves all types of art. She works as a museum docent, and owns quite a few landscapes from a local plein air painter she admires. We talked about buying and selling art. plein air painting by Lori McNee She shared some thoughts on what made her want to purchase from him, and she mentioned that she has come to know the artist personally, which makes her an even bigger fan [...]

3 Tips From Instagram Influencer Tony Bennett

Everybody asks me, "How did you get so many followers on Instagram?" Since my real name is Tony Bennett, it's the second most frequently asked question I receive right behind, "Do you sing?" No, I don't sing, at least not very well. Fortunately, I do have a better answer to the first question! But before anyone should worry about different "strategies" to attract more followers, you need to make sure you're doing enough on your end to attract them. [...]

Copyright Law, The Internet & You

The Internet is rapidly changing the way in which we view, and share written, and visual content. Copyright law has become more complex as artists, bloggers, and writers instantly share their photos, videos, ebooks, and stories across the world in seconds. The massive exchange of content on the Internet is staggering, for example... In 2014 there were around 172 million Tumblr, 75.8 million Wordpress blogs, 1.3 million Technorati blogs, not to mention Blogger (the most popular platform) who doesn't share [...]

The Rise of Visual Content and the Fall Attention Spans

Over the past few years visual content has risen to the top as a preferred form of social media content. Seeing is believing, and in 2015 this visual trend will continue and strengthen as our attention spans weaken. According to the U.S. National Library of Medicine, consumer attention spans have significantly decreased over the last decade. In fact, the average person's attention span has dropped from 12 seconds in 2000 to only 8 seconds in 2013. This is [...]

January 13th, 2015|Art Business Tips, Fine Art Tips, General|2 Comments