Fine Art Tips, Business and Social Media Advice
Social media isn’t a fad, it’s a fundamental shift in the way we communicate. But, many artists still are intimidated at the idea of joining in on the Social Media Revolution. In fact, there are many artists out there who still don't have a website or email! Well if it's working, more power to them! But for the rest of us artists who are challenged by the economy, it is time for us to 'think outside the frame' or studio! Here's … [Read more...]
In this challenging economy, being a successful artist not only consists of creating great art, but it is also about creating a strong business. Unless you are the next coming of artist/business mogul, Thomas Kinkade, artists should think of themselves as small business owners. Small businesses that succeeded in 2009 were based on trust, longevity, and personal branding. With that in mind, I’ve researched some of the top websites for … [Read more...]
Many of us grow up attempting to be people pleasers. As artists we know that is necessary however, how far does one take that? Seth Godin says that it is more important that you are the best in your category and that the category should be specific. People that share your vision will be gravitate to it. The artist's job is to lead it. Pleasing everyone is impossible, if not undesirable. As an artist, the questions you ask yourself … [Read more...]
When I first began on Twitter in March 2009, my main focus was to attract readers to my fledgling Fine Art Tips blog. My target niche was artists and art collectors. To my surprise, my tweets and blog posts began to capture the attention of a much broader audience. Why? My Twitter updates have an appeal that reaches beyond my own art niche market. Although I tweet about art, I have avoided falling into the trap of over focusing on my … [Read more...]
By guest author/gallery owner: Jason Horejs As an artist, the portfolio is your primary tool in getting your work in front of potential collectors and gallery owners. The art portfolio is going to be the first impression you leave, and you want to leave the right impression so you can find the right gallery. After photographing your artwork, there are three primary concerns in creating a portfolio are: format content convenience You … [Read more...]
My teenagers were mortified to find me on Twitter. First blogging and now this! But, don’t allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing Association (AMA) defines a brand: "...name, term, sign, symbol or design, or a combination of them intended to … [Read more...]
Guest author: marketing expert, Paul Featherstone In this article I provide advice on how to promote and how to market art and illustration and your services online whether you are an artist or an illustrator.There are literally thousands of people in the world who have a talent for art and illustration; unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully. Many … [Read more...]
It’s a fact of life, first impressions matter. In the art world, galleries only have a few minutes to capture the attention of a prospective client. Most all successful galleries know this fact and use it to their advantage by professionally hanging and lighting their works of art. Don’t forget, a gallery’s job is to display our artwork in a pleasing and approachable manner in order to sell…and that is one of the reasons why they get … [Read more...]
A trustworthy business relationship between the gallery and artist is one of the most crucial factors of being a successful, professional artist. Recently, I asked fellow artist/blogger Lori Woodward Simons if she would write a post concerning gallery and artist relationships and how the artist can build a collectors list while working with their gallery. Gallery Partnership Marketing by guest artist/author: L. Woodward Simons If we … [Read more...]
For most artists, facing a blank page is more intimidating than starting a new painting! We can ’deal’ with artist’s block, but writer’s block too! But the reality is - all successful or aspiring artists need an ‘artist’s statement.’ What is an ARTIST'S STATEMENT? Simply put, an artist’s statement is a short piece written for your viewers to answer questions they may have about you and your art. The artist’s statement is a … [Read more...]
Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Ambassador Artist to Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing … Click HERE to read more.
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