Fine Art Tips, Business and Social Media Advice
As we all know, your brand is you. It's what matters in a first impression, it's what counts on a sale, and it's what keeps customers coming back. Maintaining your brand should be top priority as we learned from The Importance of Branding and one of the best ways is to improve your professional image. Here are 5 ways to improve your professional image and increase your brand equity in the marketplace. 1. Create an Online Professional … [Read more...]
These are the most powerful women on Twitter (based on their Twitter Grade). Their power and reach in the twitter community is a whole lot of awesome. Top 100 Most Powerful Women on Twitter. Pleased and honored, I surprised to see that I made the list! Click the link above to see all the great women of Twitter. Rank Name Bio Grade Followers Updates Location Action lorimcneeartist (Lori McNee … [Read more...]
By guest author/webmaster: Cory Glauner As an artist and business owner, you have a million different things to do. You don’t have time to learn everything you need to know about maintaining and promoting your website. You need to stick to what makes you money, and that's where a webmaster comes in. Webmasters specialize in the upkeep, updating, and other elements of keeping your website maintained once it is built and published. Your site … [Read more...]
Recently, I was asked to chat with artist John T. Unger about art marketing on his popular Art Heroes Radio talk show. Art Heroes Radio features conversations every Thursday evening with established and upcoming artists, creative professionals and experts in related fields. Originally John and I planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more … [Read more...]
As most of you know by now, I like to share useful art tips and art marketing ideas that I have learned myself or from fellow artists. I thought you all might enjoy seeing how my Facebook artist friend, Rusty Jones is using the power of YouTube. Rusty created this great little video to promote and market his November one-man art show. He published it on his blog, Youtube, Facebook, Metacafe, Yahoo video and BlipTV. The show … [Read more...]
Without marketing and self-promotion what you have is a pleasant hobby. The following article is about self-promotion for visual artists however, nearly all of what is offered would work for any creative person seeking to market themselves. The valuable suggestions here are offered to help artists and creatives improve the art of self-promotion. This is the last article in our popular collaborative series of blog posts that art marketing and … [Read more...]
by guest author: Jason Dirks of Meylah.com Have you ever asked yourself..."Why do I need a blog?" or "How can a blog help my creative business?" First of all, what is a blog? The term "blog" comes from "web log" which can best be described as an online journal or diary. I used to think that blogging was reserved for authors and newspaper columnists. In the past year I have completely changed my tune and now realize that blogging is one of … [Read more...]
As mentioned in the provocative article, The Visual Artist’s Challenge – Should Artists Work with Galleries, Go Direct to Collectors or Both?, art marketing expert and fellow art blogger, Barney Davey, and I both agreed on a strategy that incorporates a healthy combination of gallery representation and self promotion. But how does the artist balance promoting oneself while maintaining a successful business relationship with his or her … [Read more...]
Most online artists use Twitter, Facebook and other forms of Social Media in order to build their brand identity, and to drive traffic to their website and galleries in hopes of selling their art. But, selling art through Social Media is tricky and puzzling to many. Selling art on Twitter can be done. I have personally proven this by selling a few small paintings through @140hours, the first Twitter online art auction. But, how does the … [Read more...]
by guest artist/author:Matt LeBlanc By day I’m an agency account director and an abstract artist by night. My day job consists of managing multi million dollar advertising campaigns and I constantly discuss online marketing strategies with my clients. The online world was turned upside down a few years ago with the introduction of Social Media. The Social Media bandwagon is not only for big businesses, but is it right for you? The web is … [Read more...]
Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Ambassador Artist to Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing … Click HERE to read more.
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