Becoming a Successful Self-Representing Artist

Matt LeBlanc Artist

Is it better to strive for success as a self-representing artist or try to get your feet wet in the gallery world? That is such a common question these days among artists. I truly believe that most artists will come to a cross road where they will have to decide on which route to take as it’s extremely hard to be successful in both worlds. About six years ago, before starting my art career, I made sure to research the art market and ask … [Read more...]

The Relationship Between The Housing Market And Art Sales

The relationship between the housing market and art sales

Did you know there is a close relationship between the housing market and art sales?  It might seem obvious, but many artists seem to overlook this fact: artists need new homes to be built and existing homes to be sold so there will be blank 'walls' on the market to hang art! For nearly 30 years I have lived in a resort community where I have witnessed the synergy between the housing market and art sales. But, none as dramatic as the years when … [Read more...]

Selling Your Art With Words

salesman

A picture may be worth a thousand words, but many artists would rather have a root canal than have to come up with 300 words to describe their own art! Yet in these days of online art marketing, that is exactly what many artists must do. If you sell your art or craft in any kind of online venue, the written description can be just as important as the visuals. Thorough descriptions are necessary in order to tell potential buyers more about the … [Read more...]

3 Big Mistakes Artists Make With Their WordPress Websites

3 Big Mistakes Artists Make with their WordPress websites

There are 3 big mistakes artists make with their WordPress websites over and over again. BIG Mistake NUMBER ONE: Choosing a WordPress theme that competes with your art. An artist’s site should be all about the art. There are literally 1000’s of WordPress themes to choose from but it is difficult to find one that's suitable for fine art. A theme with tons of tripped-out functionality, busy graphics or way too many options just creates a … [Read more...]

Tips For Marketing To Strangers While Painting en Plein Air

plein air painting

Artists who work en plein air must deal with natural and self-imposed burdens every time we go out to paint - including the possibility of marketing to strangers. We load our packs (paints, thinner, brushes, palette, canvas panel, towels, garbage bags, clamps, bungee cords, sunscreen, hat, collapsible umbrella, water and power bars) carry our easels, set up and stand for hours at a time. We are at the mercy of the weather, the land and the … [Read more...]

Self-Promotion and Print on Demand

daffodils watercolor, print

Frequently, I am approached by people who have taken the exciting step of uploading their artwork to a Print on Demand website (POD) and have been sitting patiently awaiting their first sale. Some write with tales of disappointment while others simply wonder how to proceed when the print sales never occur. The expectation is that simply uploading work to a POD site such as Fine Art America, Imagekind, or RedBubble will automatically result in … [Read more...]

RSS Feeds for Successful Artists

RSS feed logo

Earlier this month I posted, Top 2013 Art Business Tips From The Pros and promised to share more tips about RSS feeds for successful artists... RSS Feeds for Successful Artists Today, more than ever an artist needs to increase their exposure on the Internet in order to reach their target audience.  An art website setup with an RSS feed can help an artist to achieve this goal. An RSS feed on an art website can increase the following and the … [Read more...]

The Easy Way to Make a Google Plus Cover Photo

Google Plus cover photo

Sometimes, it seems like there just aren't enough hours in the day to keep up with social media. That's why I was happy to find this helpful video below that easily explains how to make a custom Google Plus cover photo using the free site, CoverPhotoEditor.com. This might be old news to some of you, but it seemed useful enough to pass along to my readers... Your Google Plus "cover photo" is much like the Facebook timeline cover, but with a … [Read more...]

Tips to Get Started with StumbleUpon

interests

StumbleUpon is a thriving website with many strategic uses for artists and bloggers. Finding inspiration is easy among the infinite content found here. You’ll need to decide how you want to use StumbleUpon, and I’m going to give you some help getting started. First things first, set up a complete profile using your real name so that people can find you and your content. Make sure that you share your new StumbleUpon profile on your blog and … [Read more...]

Google Plus – The Driving Force Behind Your Business?

Mark_Zuckerberg

Recently, my social media friend, and fellow artist,  Rodney Pike hit an amazing social media milestone - 1 million Google Plus followers in just one year! I am so impressed with his achievements, as both an artist, and a social media user, I asked Rodney to share his Google Plus secrets with us here. I hope you enjoy his inspiring story... Social Media - The Driving Force Behind Your Business? I was asked by Lori McNee to write a guest … [Read more...]


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