Tips for art marketing and branding yourself to boost your business

Creative Ways to Showcase & Sell Art Online and Off

Whether you intend to sell art online or not, displaying your artwork in the right way will enhance the beauty of your paintings and entice people to look at them. Here are some creative suggestions you can make use of while displaying your artwork online and off. An example of a cohesive display of Lori's encaustic paintings at Kneeland Gallery Displaying Artwork at a Gallery The way you display your artwork at an art gallery [...]

Tabletop Artist Palettes by New Wave Art

Once again, my friends at New Wave Art have asked me to try out their latest product design. This time I am reviewing their new POSH tabletop artist palettes. It always feels like Christmas whenever I open up a new box of palettes from New Wave Art. First of all, I'd like to say that I am so impressed with the quality and craftsmanship of anything produced by the New Wave Art family. All of their products [...]

October 11th, 2014|Art Business Tips, Art Gallery Tips, Art Marketing & Branding, Fine Art Tips, General, How To Paint, Draw & More, Social Media Tips & Tricks|Comments Off on Tabletop Artist Palettes by New Wave Art

Why Corporate Art Collecting Is Big Business For Artists

Photo credit : reynermedia Flicker For as long as anyone can remember, businesses have always invested money in corporate art. In the beginning, this was more of an aesthetic consideration than anything else. Large companies simply needed artwork to adorn the walls of their boardrooms and reception areas. This is something that has been traced back for hundreds of years with evidence that early banks during the Italian Renaissance were considered to be patrons of the arts with substantial art [...]

May 19th, 2014|Art Business Tips, Art Marketing & Branding, Fine Art Tips, General, Guest Articles|Comments Off on Why Corporate Art Collecting Is Big Business For Artists

How This Artist Earned Nearly 100,000 Facebook Page Fans

Incredibly, within a few months my talented friend Tony O'Connor will reach 100,000 Facebook page fans. (*Since writing this post, Tony has reach over 100,000 and has been verified!) Tony is an extraordinary artist and has the wit, charm, and humor to match his painting skills. But, his tips below will help anyone gain a loyal Facebook page following. Here's how to make your Facebook page, Tonylicious! 5 Tips on How To Have an Awesome Facebook Page That [...]

How a Young Artist Sold 400 Paintings in One Year

They all said I was crazy. My family begged me not to do it. My friends laughed and said I wouldn't last a month. Luckily, I didn't listen to any of them and chased my dream of being a successful full-time artist. Here's my story of how I sold 400 paintings in one year... After graduating from art school with a degree in illustration, I was at a standstill and didn't know how to dive into the art [...]

The Marketing Tools Of Non-Starving Artists

Over the years, I have received little email 'gems' from Denver artist, Bob Ragland. Known as the Non-starving Artist in Denver, these emails are clever, concise, and loaded with nuggets of art marketing tools and information.  This post is a compilation of those emails along with Bob's Marketing Tools Of Non-Starving Artists list below. Bob has been featured on NPR, he has his own YouTube channel (see video at end of post), and he is active on Facebook. I hope [...]

Planning for a Studio Visit

Whether your studio is a posh loft in a fashionable arts district or a spare room in the back of your house, there are times when you need to open it up to show it to others. To visitors and clients, your studio is more than your creative and working environment; it is a reflection of your business and professionalism. Most of my work is custom commissioned, and I used to always deliver the finished paintings to [...]

3 Free Tools to Create Awesome Images and Graphics

Studies have found that images bring in the most engagement on social media platforms. Images and graphics are also a great way to drive traffic to your website or blog. But, have you ever felt as though you’ve run out of creative images and graphics or blogging ideas? Well, I have found 3 online tools that will help you get your blogging mojo back.  The following tools will inspire you to create viral content for sites like [...]

3 Reasons Why Triptych Art Is Successful

Adriaen Isenbrandt (circa 1485–1551) Triptych art is made up of three panels that are intended to be displayed together. A triptych is from the Greek adjective τρίπτυχον meaning "three-fold". The first triptychs were from early Christian art, which were a popular format for altar paintings from the Middle Ages onwards. Today triptych art is still defined as a work of art, usually panel paintings, digital art or photography divided into three sections. When the triptych art form is applied to photography or fine [...]

Let Me Introduce You To My Friend Marketing

"Marketing" is an intimidating word for many visual artists. Marketing probably finishes in a close 2nd behind "selling" as one of the least favored pastimes for any painter, sculpter, or potter. In all honesty, "anything" that draws creatives away from their artistic process is often viewed as utterly contemptible. Am I exaggerating? Perhaps, but perhaps not... There are other artists who view marketing and selling as necessary evils in today's economy.  Although they don't like this aspect of [...]

January 21st, 2014|Art Business Tips, Art Marketing & Branding, Fine Art Tips, General, Guest Articles|Comments Off on Let Me Introduce You To My Friend Marketing