Tips for art marketing and branding yourself to boost your business

Documenting Art and Preserving Your Story

Documenting art isn’t something that usually comes to mind when you are busy creating in your studio. But, it’s so important for artists to catalog their work! Has it been years since you’ve written down the story of a piece? Well then, it might be time to set aside some time to remember as many details as you can. I’ve been an artist for many years and I wish someone had told me to catalog everything better. I [...]

My Upcoming Live Webinar: How To Grow Your Art Business

Thank you for making this webinar a great success! The recording is available for purchase, register below! Thanks,  ~Lori Announcing my upcoming live webinar, "Social Media Secrets to Grow Your Art Business." You are invited by Xanadu Gallery Owner, Jason Horejs to join us for a Live, Online Workshop at his Art Business Academy. Tuesday, October 20th, 2015 4p.m. Pacific Registration Only $19.95 Tips You Will Discover In this fun, live and informative online workshop you will discover... [...]

Former Navy SEAL Launches Art Business

Assimilating back into civilian society is a challenge for any returning heroic Veteran. "Evan," a former Navy SEAL Team Leader started making street art style Abrasive Art as way to express his graphic memories of war and combat. Although he looks unscathed, Evan has suffered from numerous injuries including a Traumatic Brain Injury (TBI) back in 2010 from his tour in Afghanistan. Yet, without really knowing how, Evan has quickly built a successful art business, with a large following, in [...]

2017-01-15T23:12:07+00:00 August 3rd, 2015|Art Business Tips, Art Marketing & Branding, Fine Art Gallery, Fine Art Tips, Guest Articles, Lori's Featured Articles|Comments Off on Former Navy SEAL Launches Art Business

12 Reasons Why It’s Time to Get Visual

As I mentioned in the thought provoking post, The Rise of Visual Content and the Fall of Attention Spans, visual content is now the preferred form of social media content. Science proves that in terms of human communication, we naturally respond to visuals over text, and even language. According to scientists, this is due to millions of years of evolution.  For instance, humans have a primal fondness for images of wide, open landscapes. These landscape images evoke [...]

2015-07-29T00:28:01+00:00 July 29th, 2015|Art Business Tips, Art Marketing & Branding, Fine Art Tips, General, Lori's Featured Articles, Social Media Tips & Tricks|Comments Off on 12 Reasons Why It’s Time to Get Visual

Powerful Social Media Secrets For Small Businesses

Now more than any other time in history, it is easy for artists and other small business owners to gain online exposure and stand out from the crowd. However, many small businesses are still perplexed about how to effectively use social media and blogging. Since 2009, I have been blogging and using social media and it has literally changed and improved my life! (More about Lori) I have developed unique and easy online strategies, and secrets to [...]

2015-09-25T17:31:12+00:00 June 18th, 2015|Art Business Tips, Art Marketing & Branding, Blogging Tips, Fine Art Tips, Lori's Featured Articles, Social Media Tips & Tricks|Comments Off on Powerful Social Media Secrets For Small Businesses

How To Feel Comfortable Making Art For A Live Audience

As artists, we usually create art in the privacy of our studio away from the eyes of the general public. We may even feel more comfortable making art this way, where our little failures and experiments can be done relatively safely, and where we won’t feel the prying eyes of outsiders. However, if we can get past the reservations we may have about painting in front of people, we can experience a new stage in our creative work… [...]

2015-05-18T10:43:01+00:00 May 18th, 2015|Art Business Tips, Art Marketing & Branding, Fine Art Tips, General, Guest Articles, Inspiration & Motivation, Lori's Featured Articles|Comments Off on How To Feel Comfortable Making Art For A Live Audience

How to Price Artwork for Consistent Sales Success

Deciding how to price artwork is probably the most difficult decision artists have to make. Yet, finding the optimal price has a triple benefit: it provides the artist with reasonable compensation for the creative work, and makes the buyer feel confident about investing in a particular piece. And most importantly, it generates sales. Buying art is a very personal experience. A combination of rational and emotional factors transforms a casual viewer into a motivated buyer. The importance [...]

Selling Art with a Personal Touch

A close friend of mine loves all types of art. She works as a museum docent, and owns quite a few landscapes from a local plein air painter she admires. We talked about buying and selling art. plein air painting by Lori McNee She shared some thoughts on what made her want to purchase from him, and she mentioned that she has come to know the artist personally, which makes her an even bigger fan [...]

Copyright Law, The Internet & You

The Internet is rapidly changing the way in which we view, and share written, and visual content. Copyright law has become more complex as artists, bloggers, and writers instantly share their photos, videos, ebooks, and stories across the world in seconds. The massive exchange of content on the Internet is staggering, for example... In 2014 there were around 172 million Tumblr, 75.8 million Wordpress blogs, 1.3 million Technorati blogs, not to mention Blogger (the most popular platform) who doesn't share [...]

The Business of Art Made Easy

The business of art doesn't need to be complicated. A while back, I wrote about the difference between left and right brain and as artists, that more creative right side is usually working in overdrive. While that right side is what ultimately fuels our creativity, it's the left side that often needs a helping hand. Artists are passionate about creating, and we would prefer to be in the studio doing what we love. Nevertheless, as working artists the [...]