The Marketing Tools Of Non-Starving Artists

The Marketing Tools of Non Starving Artists

Over the years, I have received little email 'gems' from Denver artist, Bob Ragland. Known as the Non-starving Artist in Denver, these emails are clever, concise, and loaded with nuggets of art marketing tools and information.  This post is a compilation of those emails along with Bob's Marketing Tools Of Non-Starving Artists list below. Bob has been featured on NPR, he has his own YouTube channel (see video at end of post), and he is active … [Read more...]

Planning for a Studio Visit

Planning for a Studio Visit

Whether your studio is a posh loft in a fashionable arts district or a spare room in the back of your house, there are times when you need to open it up to show it to others. To visitors and clients, your studio is more than your creative and working environment; it is a reflection of your business and professionalism. Most of my work is custom commissioned, and I used to always deliver the finished paintings to my clients rather than have … [Read more...]

3 Free Tools to Create Awesome Images and Graphics

Studies have found that images bring in the most engagement on social media platforms. Images and graphics are also a great way to drive traffic to your website or blog. But, have you ever felt as though you’ve run out of creative images and graphics or blogging ideas? Well, I have found 3 online tools that will help you get your blogging mojo back.  The following tools will inspire you to create viral content for sites like Pinterest, Facebook, … [Read more...]

3 Reasons Why Triptych Art Is Successful

3 reasons Why Triptych’s Are Successful

Triptych art is made up of three panels that are intended to be displayed together. A triptych is from the Greek adjective τρίπτυχον meaning "three-fold". The first triptychs were from early Christian art, which were a popular format for altar paintings from the Middle Ages onwards. Today triptych art is still defined as a work of art, usually panel paintings, digital art or photography divided into three sections. When the triptych art form … [Read more...]

Let Me Introduce You To My Friend Marketing

marketing, selling

"Marketing" is an intimidating word for many visual artists. Marketing probably finishes in a close 2nd behind "selling" as one of the least favored pastimes for any painter, sculpter, or potter. In all honesty, "anything" that draws creatives away from their artistic process is often viewed as utterly contemptible. Am I exaggerating? Perhaps, but perhaps not... There are other artists who view marketing and selling as necessary evils in … [Read more...]

Branding Tips For Artists with @LoriMcNeeArtist and @LoriMoreno

Brand Building Tips For Artists with @LoriMcNeeArtist and @LoriMoreno

Recently, I had a great time tweeting the Emmys in Studio City at CBS in the OMG Insider studio. After our 'tweetup' Lori Moreno, aka @LoriMoreno on Twitter,  interviewed me for her blog. She asked me to share some of my branding tips for artists. As many of you know, I love Twitter and social media in general. Over the past 5 years, social media has enhanced my art career and literally changed my life. In fact, that's why I was asked to tweet … [Read more...]

How To Take Photos Of Your Artwork Like A Pro

How To Take Photos Of Your Artwork Like A Pro

Once you have finished your artwork, the next logical step is to create a digital copy that you can store in your computer. This is done so you can share your work online with other artists for comments or print it out to be included in your portfolio. One way of creating a digital copy of your artwork is to take a picture of it using a camera. However, if you want the best copy to be uploaded to your computer, there’s more to taking a picture … [Read more...]

Becoming a Successful Self-Representing Artist

Matt LeBlanc Artist

Is it better to strive for success as a self-representing artist or try to get your feet wet in the gallery world? That is such a common question these days among artists. I truly believe that most artists will come to a cross road where they will have to decide on which route to take as it’s extremely hard to be successful in both worlds. About six years ago, before starting my art career, I made sure to research the art market and ask … [Read more...]

The Relationship Between The Housing Market And Art Sales

The relationship between the housing market and art sales

Did you know there is a close relationship between the housing market and art sales?  It might seem obvious, but many artists seem to overlook this fact: artists need new homes to be built and existing homes to be sold so there will be blank 'walls' on the market to hang art! For nearly 30 years I have lived in a resort community where I have witnessed the synergy between the housing market and art sales. But, none as dramatic as the years when … [Read more...]

Selling Your Art With Words

salesman

A picture may be worth a thousand words, but many artists would rather have a root canal than have to come up with 300 words to describe their own art! Yet in these days of online art marketing, that is exactly what many artists must do. If you sell your art or craft in any kind of online venue, the written description can be just as important as the visuals. Thorough descriptions are necessary in order to tell potential buyers more about the … [Read more...]


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