Fine Art Tips, Business and Social Media Advice
Is it better to strive for success as a self-representing artist or try to get your feet wet in the gallery world? That is such a common question these days among artists. I truly believe that most artists will come to a cross road where they will have to decide on which route to take as it’s extremely hard to be successful in both worlds. About six years ago, before starting my art career, I made sure to research the art market and ask … [Read more...]
Did you know there is a close relationship between the housing market and art sales? It might seem obvious, but many artists seem to overlook this fact: artists need new homes to be built and existing homes to be sold so there will be blank 'walls' on the market to hang art! For nearly 30 years I have lived in a resort community where I have witnessed the synergy between the housing market and art sales. But, none as dramatic as the years … [Read more...]
A picture may be worth a thousand words, but many artists would rather have a root canal than have to come up with 300 words to describe their own art! Yet in these days of online art marketing, that is exactly what many artists must do. If you sell your art or craft in any kind of online venue, the written description can be just as important as the visuals. Thorough descriptions are necessary in order to tell potential buyers more about the … [Read more...]
Recently I have learned that I don't have to be perfect, however it is important for me to always do my best, but no more and no less. The inspiring book, “The Four Agreements” reiterated this fact to me. The book explains that doing our best frees us from the self-limiting beliefs that rob us of our joy and personal freedom. But, your best will never be the same from one moment to the next. Sometimes your best will be high quality, … [Read more...]
There are 3 big mistakes artists make with their WordPress websites over and over again. BIG Mistake NUMBER ONE: Choosing a WordPress theme that competes with your art. An artist’s site should be all about the art. There are literally 1000’s of WordPress themes to choose from but it is difficult to find one that's suitable for fine art. A theme with tons of tripped-out functionality, busy graphics or way too many options just … [Read more...]
For nearly six months, I have been working on creating a cohesive body of work for my upcoming gallery exhibitions. So, I was rather surprised when one of my new paintings became a joke on Facebook! Here's what happened... My FineArtTips Facebook fans enjoy commenting on my latest painting endeavors. Recently, I posted a new still life painting of an owl on a red vase and asked my fans to help name the piece. On my easel the painting … [Read more...]
Artists who work en plein air must deal with natural and self-imposed burdens every time we go out to paint - including the possibility of marketing to strangers. We load our packs (paints, thinner, brushes, palette, canvas panel, towels, garbage bags, clamps, bungee cords, sunscreen, hat, collapsible umbrella, water and power bars) carry our easels, set up and stand for hours at a time. We are at the mercy of the weather, the land and the … [Read more...]
Just when my blogging life seemed to be running smoothly after re-branding both my sites, FineArtTips.com got hacked - again! This is a long post, but those of you who are interested in blogging and using WordPress might learn how to prevent a malicious hack like I have endured... I was hacked in August 2011, and both my WordPress blogs were down for nearly 3 weeks. I lost blog posts, tons of traffic, and my Google ranking fell. It took at … [Read more...]
Frequently, I am approached by people who have taken the exciting step of uploading their artwork to a Print on Demand website (POD) and have been sitting patiently awaiting their first sale. Some write with tales of disappointment while others simply wonder how to proceed when the print sales never occur. The expectation is that simply uploading work to a POD site such as Fine Art America, Imagekind, or RedBubble will automatically result in … [Read more...]
Earlier this month I posted, Top 2013 Art Business Tips From The Pros and promised to share more tips about RSS feeds for successful artists... RSS Feeds for Successful Artists Today, more than ever an artist needs to increase their exposure on the Internet in order to reach their target audience. An art website setup with an RSS feed can help an artist to achieve this goal. An RSS feed on an art website can increase the following and the … [Read more...]
Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Ambassador Artist to Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing … Click HERE to read more.
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