Create a Niche Market for Your Art in a Sea of Artists

Strack, Annie, 6 Dinghies, 14x20

My Twitter friend, professional maritime artist, Annie Strack explains how to 'create a niche market for your art in a sea of artists' in the article below.  I hope you enjoy learning how Annie found a unique audience for her beautiful art and how you can too. Create a Niche Market for Your Art in a Sea of Artists By Guest Artist/Author: Annie Strack Niche marketing, I had an early start at it. When I was a teenager showing horses, I … [Read more...]

3 Steps to Find Art Gallery Representation

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To many artists, finding the right gallery to represent you and your art can be an intimidating process. But, unless the galleries are knocking at your door, you are going to have to go knock on theirs! But read this first!!! And...get prepared to sell yourself. However, here is a common problem... not all visual artists have natural sales ability. In fact, many artists are rather shy when it comes to selling - and this is the main … [Read more...]

Branding You: 5 Ways to Improve Your Professional Image

branding

As we all know, your brand is you.  It's what matters in a first impression, it's what counts on a sale, and it's what keeps customers coming back. Maintaining your brand should be top priority as we learned from The Importance of Branding and one of the best ways is to improve your professional image. Here are 5 ways to improve your professional image and increase your brand equity in the marketplace. 1.  Create an Online Professional … [Read more...]

Charcoal Drawing Tips & Techniques

SONY DSC

Drawing pencils are often considered sturdy, reliable and precise. Charcoal, on the other hand, is a wild counterpart: it's bold, daring and dramatic. It's much darker than any pencil and has a richness, making drawing with charcoal completely unique experience. Charcoal is also a versatile medium. While you can create extremely realistic, sensitive drawings with it, there is something about picking up that dusty stump of charcoal that frees us … [Read more...]

How I Stopped a “Copycat Artist” on Facebook

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They say that, "Imitation is the sincerest of flattery," which sounds very nice until it actually happens to YOU! Last weekend I was enjoying myself while reading some flattering comments that had been made about one of my paintings by an artist 'friend' who called himself, "Beni Mellal" from Mexico. Out of curiousity, I decided to check out Beni's paintings... Much to my surprise and shock, I found Beni's painting album proudly … [Read more...]

How to Interpret the Landscape in Paint

dandelion-field

"The most important ally in the study of painting is the art of thinking," stated Edgar Payne, famed artist and author. One of my favorite books in my library is by Edgar Payne, "Composition of Outdoor Painting." This little book is packed with a lifetime of knowledge from this famous American landscape painter. It is a must for every serious landscape painter. I have learned that interpreting the landscape in paint is a matter of allowing … [Read more...]

Tips for Painting Water and Reflections

bird water-reflections

Recently, a Fine Art Tips reader asked me to share some tips for painting the sun reflections on water at sunset. Like many, this new painter has been a bit intimidated by depicting  reflected light on water. Painting water is a fairly complex subject. Water, is affected by its surroundings, reflections, depth and clarity. The painting of oceans, rivers, lakes and ponds can be beautiful, but managing to get the water and reflections to look … [Read more...]

Should Artists Work with Galleries, Go Direct to Collectors, or Both?

barneydavey

One of the benefits of blogging and using Social Media for my art business is the networking opportunity I have with other artists. I have met many talented and intellegent creatives, such is the case with art blogger, Barney Davey. I approached Barney and asked him to swap guest articles with me. Barney cleverly suggested doing a series of collaborative conversational style articles instead.  For our first installment, we narrowed down … [Read more...]

How Artists Can Use YouTube Video to Improve Marketing

youtube-video

Over the past year, I have discovered the value of video marketing. I have been learning how to edit, optimize and upload my own videos which is a rewarding experience. You do not have to be the next James Cameron to create an entertaining video that generates many views and increases traffic to your site. Below, are some video marketing tips and stats that I have learned. The basic idea behind using video is to drive traffic to your … [Read more...]

Painting Abstracts – The Process Behind the Art

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by guest artist/author: Matt LeBlanc Every artist obviously has different ways to create art.  Techniques, feelings, emotions & experience all play a role in the finished product. Painting Abstract or Modern Art is just plain fun. I’m not the type of artist who will take a walk and get instantly inspired by something I see.  For me, it’s more the mood I’m in and the emotions I feel when I’m in front of the canvas. … [Read more...]


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