Fine Art Tips, Techniques and Social Media Advice
We are all feeling the pinch in this challenging marketplace. Gone are the days of painting good paintings, framing them nicely and relying solely on our galleries for sales. Now is the time of natural selection and survival of the fittest! Artists and galleries must evolve and creatively think 'outside the frame' ... Over the next few weeks I am planning a series of informative articles by working artists and galleries who are coming up … [Read more...]
Guest artist/author: Stacey Cornelius Recently, I had the opporunity to help a painter put together a new portfolio to take to galleries. She was going on a trip and decided to look for a few new venues while she was away. This artist is a very good writer, so I made only a few edits to her artist's statement. She had her CV (curriculum vitae) nicely formatted, a couple of reviews, a business card, and some wonderful reproductions of her work … [Read more...]
Awww....the joys of blogging... My handy little 'Retweet' button by Tweetmeme.com has reset itself back to ZERO!!! That means there is no trace of the many past 'Retweets' that you all have made while sharing my posts on Twitter. It is not the 'end of the world' although I am frustrated because - I loved my 'Retweet' button count! So, let me give all you Artists/Bloggers a 'heads-up' on WHY this happened to me and hope it doesn't … [Read more...]
Social media isn’t a fad, it’s a fundamental shift in the way we communicate. But, many artists still are intimidated at the idea of joining in on the Social Media Revolution. In fact, there are many artists out there who still don't have a website or email! Well if it's working, more power to them! But for the rest of us artists who are challenged by the economy, it is time for us to 'think outside the frame' or studio! Here's … [Read more...]
In this challenging economy, being a successful artist not only consists of creating great art, but it is also about creating a strong business. Unless you are the next coming of artist/business mogul, Thomas Kinkade, artists should think of themselves as small business owners. Small businesses that succeeded in 2009 were based on trust, longevity, and personal branding. With that in mind, I’ve researched some of the top websites for … [Read more...]
When I first began on Twitter in March 2009, my main focus was to attract readers to my fledgling Fine Art Tips blog. My target niche was artists and art collectors. To my surprise, my tweets and blog posts began to capture the attention of a much broader audience. Why? My Twitter updates have an appeal that reaches beyond my own art niche market. Although I tweet about art, I have avoided falling into the trap of over focusing on my … [Read more...]
My teenagers were mortified to find me on Twitter. First blogging and now this! But, don’t allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing Association (AMA) defines a brand: "...name, term, sign, symbol or design, or a combination of them intended to … [Read more...]
Guest author: marketing expert, Paul Featherstone In this article I provide advice on how to promote and how to market art and illustration and your services online whether you are an artist or an illustrator.There are literally thousands of people in the world who have a talent for art and illustration; unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully. Many … [Read more...]
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