Fine Art Tips, Techniques and Social Media Advice
by guest artist/author: Gary Holland Don't we all wish we'd had good art instruction when learning to paint! I did not have that luxury 30 years ago, not having a lot of money to attend a good school, if one existed. Indeed, so few strong art schools existed in the world ruled by abstract expressionism where your art had to be "new under the sun" or it was not valid. Discouraged and then disgusted, I quit trying. Instead I studied music and … [Read more...]
At first being asked to paint a commission seems like the ultimate compliment. A prospective collector of your work requests and pays you money to create a personal piece of art. This sounds simple and seems like easy money in the bank. Unfortunately, many artists have had what looks to be a dream job turn into the dreaded commission! Recently, I finished and delivered a $12,000 commissioned painting to its new home. This project was a … [Read more...]
By guest author/gallery owner: Jason Horejs As an artist, the portfolio is your primary tool in getting your work in front of potential collectors and gallery owners. The art portfolio is going to be the first impression you leave, and you want to leave the right impression so you can find the right gallery. After photographing your artwork, there are three primary concerns in creating a portfolio are: format content convenience You … [Read more...]
My teenagers were mortified to find me on Twitter. First blogging and now this! But, don’t allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing Association (AMA) defines a brand: "...name, term, sign, symbol or design, or a combination of them intended to … [Read more...]
Guest author: marketing expert, Paul Featherstone In this article I provide advice on how to promote and how to market art and illustration and your services online whether you are an artist or an illustrator.There are literally thousands of people in the world who have a talent for art and illustration; unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully. Many … [Read more...]
It’s a fact of life, first impressions matter. In the art world, galleries only have a few minutes to capture the attention of a prospective client. Most all successful galleries know this fact and use it to their advantage by professionally hanging and lighting their works of art. Don’t forget, a gallery’s job is to display our artwork in a pleasing and approachable manner in order to sell…and that is one of the reasons why they get … [Read more...]
A trustworthy business relationship between the gallery and artist is one of the most crucial factors of being a successful, professional artist. Recently, I asked fellow artist/blogger Lori Woodward Simons if she would write a post concerning gallery and artist relationships and how the artist can build a collectors list while working with their gallery. Gallery Partnership Marketing by guest artist/author: L. Woodward Simons If we … [Read more...]
For most artists, facing a blank page is more intimidating than starting a new painting! We can ’deal’ with artist’s block, but writer’s block too! But the reality is - all successful or aspiring artists need an ‘artist’s statement.’ What is an ARTIST'S STATEMENT? Simply put, an artist’s statement is a short piece written for your viewers to answer questions they may have about you and your art. The artist’s statement is a … [Read more...]
You now you have a better idea of how to find the right gallery. So, I thought you might be interesting in my personal 'gallery shopping' story. But first, a few relevant thoughts: Whether you want to admit it or not, being an artist is kind of like being in show business. We are in fact – entertainers or even celebrities of sorts. You will find this to be true anytime you put yourself out there in the public eye: i.e. gallery exhibitions, … [Read more...]
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