How to Make Video Marketing Work for You: Lori on Art Heroes Radio

john-unger

Recently, I was asked to chat with artist John T. Unger about art marketing on his popular Art Heroes Radio talk show. Art Heroes Radio features conversations every Thursday evening with established and upcoming artists, creative professionals and experts in related fields. Originally John and I planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more … [Read more...]

The 100 Greatest Women in Social Media & Me!

lorijennie

 Tonight I came across the article, The 100 Greatest Women in Social Media and was surprised to see my name on this distinguished list of Social Media Divas! Scott Bryant begins, "They come from all walks of life with one purpose: to help change the world through the fast-growing world of social media. But most of all, they’re the women we have all grown to love and admire. To show my appreciation for these hard-working and inspirational women, … [Read more...]

Use YouTube to Promote Your Next Art Show!

rusty jones barn painting

As most of you know by now, I like to share useful art tips and art marketing ideas that I have learned myself or from fellow artists. I thought you all might enjoy seeing how my Facebook artist friend, Rusty Jones is using the power of YouTube. Rusty created this great little video to promote and market his November one-man art show. He published it on his blog, Youtube, Facebook, Metacafe, Yahoo video and BlipTV. The show is entitled, … [Read more...]

How Do You Define Success as an Artist?

ladder of success

 Attempting to define success as an artist is difficult because it is a subjective term that varies widely from person to person. In the recent article, "5 Common Traits of Successful Artists", you will find an interesting and concise list of traits that are common to most successful artists - however, this is not a formula! The comments have been about as interesting as the article itself. I had planned to post this follow-up article … [Read more...]

The Art of Self-promotion for Visual Artists & Creatives

salesman

Without marketing and promotion what you have is a pleasant hobby. The following article is about self-promotion for visual artists however, nearly all of what is offered would work for any creative person seeking to market themselves. The valuable suggestions here are offered to help artists and creatives improve the art of self-promotion. This is the last article in our popular collaborative series of blog posts that art marketing and publishing … [Read more...]

5 Common Traits of Successful Artists

success1

  guest author/artist advisor: Aletta de Wal "There is no formula for success, except perhaps an unconditional acceptance of life and what it brings." ~Arthur Rubenstein STOP. Before you read this article...Close your eyes. Take a few deep breaths & imagine. Now let your mind find a memory of a time when you felt successful. Walk into that memory and experience it all over again. Use all of your senses: sight, smell, touch, taste, hearing, … [Read more...]

How I Stopped a “Copycat Artist” on Facebook

copycat1

They say that, "Imitation is the sincerest of flattery," which sounds very nice until it actually happens to YOU! Last weekend I was enjoying myself while reading some flattering comments that had been made about one of my paintings by an artist 'friend' who called himself, "Beni Mellal" from Mexico. Out of curiousity, I decided to check out Beni's paintings... Much to my surprise and shock, I found Beni's painting album proudly displayed exact … [Read more...]

3 Tips for Artists to Promote Themselves & Their Galleries

a business handshake

 As mentioned in our recent popular blog post series, "The Visual Artist's Challenge - Should I Work with Galleries, Go Direct to Collectors or Both?" and "The Visual Artist's Challenge II - Balancing Self Promotion & Gallery Representation", Barney Davey along with our guest - gallery owner/art marketing expert, Jason Horejs and myself discussed the influence of the economy and Social Media on the art market and the huge shift in how artwork … [Read more...]

8 Tips to Create a Great Blog Post

creative

In the previous article, Jason Dirks of Meylah.com shared 3 Reasons to Start a Creative Blog for Your Business. Not only are Jason's '3 Reasons' motivational to non-bloggers, but his 'Reasons' are validating to established art bloggers like myself.  Below, Jason provides some more valuable blogging advice that you don't want to miss! by guest author: Jason Dirks of Meylah.com There are several important things that make a good blog … [Read more...]

3 Reasons to Start a Creative Blog for Your Business

blog1

    by guest author: Jason Dirks of Meylah.com Have you ever asked yourself..."Why do I need a blog?" or "How can a blog help my creative business?" First of all, what is a blog?  The term "blog" comes from "web log" which can best be described as an online journal or diary. I used to think that blogging was reserved for authors and newspaper columnists.  In the past year I have completely changed my tune and now realize that blogging … [Read more...]