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Color affects people in countless ways. Understanding how to effectively use the psychology of color will help us create more meaningful paintings, eye catching business cards, productive studios, soothing gallery walls, and successful websites.
Studies have proven that color impression can account for 60% of the acceptance or rejection of a product or service.
Although this infographic was made for designers, it is relevant to artists and can be applied toward many facets of art and business. as a guide to help you use the psychology of color to your advantage.
Next time, try selecting your painting palette based on the meaning of color to help evoke an emotional response in the viewer!
Scroll down to learn more about the psychology of color for artists…