color

Color affects people in countless ways. Understanding how to effectively use the psychology of color will help us create more meaningful paintings, eye catching business cards, productive studios, soothing gallery walls, and successful websites.

Studies have proven that color impression can account for 60% of the acceptance or rejection of a product or service.

Although this infographic was made for designers, it is relevant to artists and can be applied toward many facets of art and business. as a guide to help you use the psychology of color to your advantage.

Next time, try selecting your painting palette based on the meaning of color to help evoke an emotional response in the viewer!
Scroll down to learn more about the psychology of color for artists…

guide to color psychology
A Guide to Color Selection for Designers, an Infographic by RIPT Apparel Custom Tees

by Lori McNee

Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Artist Ambassador to Arches/Canson/Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing, and social media advice for the aspiring and professional artist. As a social media influencer, Lori ranks as one of the Top 100 Most Powerful Women on Twitter, has been featured in the Wall Street Journal and named a #TwitterPowerhouse by The Huffington Post. She is a keynote speaker, has been a talk show host for Plum TV, writes for F+W Media publications including Artist’s Magazine, Artist’s & Graphic Designer’s Market, Photographer’s Market. Also, Zero to 100,000: Social Media Tips & Tricks for Small Businesses. Lori is also a member of the CBS Entertainment Tonight & The Insider Tweet Team.

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