12 Compelling Reasons Why Artists Should Use Twitter

Recently, I have received a few comments from artists who feel that social media is just a lot of hype.

Last week I wrote a guest article for my friends at Meylah filled with compelling reasons why artists should use Twitter. I hope this post helps my readers understand how to use social media as part of their free art marketing plan. ~Lori :)

12 Persuasive Reasons Why Artists Should Use Twitter written by Lori McNee, originally posted on Meylah.com

Many artists would rather spend their spare time creating their art, rather than tweeting. I understand that, because I am an artist too. But, computer savvy artists know that Twitter is the quickest way to build brand recognition for their art business, I know this from my own personal experience.

Simply put, Twitter is one of the best online resources (if not the best) for self-promotion, connecting with your audience and marketing your art.

In this challenging economy, being a successful artist not only consists of creating great art, but it is also about creating a strong business. Tweeting will help you do just that!

So, please let me take a moment to persuade you to give Twitter a try!

1. Networking

There are literally millions and millions of people using Twitter. This is your big art marketing and branding opportunity, because many of those people enjoy learning about art, art collecting and other cultural activities.

Also, social channel has a very large network of artists for you to meet. I have made valuable connections and friendships (like Meylah!) from my two years on Twitter.

2. Promote Your Blog, Storefront, or Website

Drive traffic to your blog, Esty store, Flickr portfolio, gallery or website using Twitter. Tweet your latest blog post or website announcement. It is amazing to see how one little tweet can drive so many people to your blog. That is the power of Twitter that cannot be ignored.

Add a Twitter share button on your blog or website so your readers can easily share your blog posts.

3. Gain Newsletter and Blog Subscribers

With all that tweeting and sharing of your latest blog posts, your subscribers will automatically grow! From time to time you can even ask your followers to sign up for your newsletter or to join your blog.

4. Promote Your Facebook Fan Page, YouTube channel and other social media sites

Be sure and use Twitter to ask people to sign up for your Facebook Fan Page and watch it grow. Each week I ask my Twitter followers to share, “What’s on Your Easel”. I attach a link to my Fine Art Tips fan page and gain new followers this way.

Post your latest paintings, thoughts or inspirations on Facebook and tweet about it!

Share your latest video and link to your YouTube channel.

5. Special Announcements

Use Twitter to send out special announcements like gallery openings and exhibitions, artist gatherings, art promotions and new available art announcements.

Keep your followers informed of interesting highlights in your career and life. Twitter is an effective last minute marketing tool!

Let them know if your blog is down for maintenance.

6. Art Auctions, Commissions, Contests and Giveaways

Hold your own social media art auction or join an interactive online art auction like, 140 Hours Art Auction (I have since heard that this auction is no loger active right now, however it really worked! The website is still up.). I have had success selling my art through this auction house that uses Twitter.

Generate commissions and custom art requests via Twitter and sell to your collectors directly.

Grab attention and try contests and/or giveaways. For instance, offer a free print, painting, mug or t-shirt to your top re-tweeters or loyal followers. Be sure and add a link to your website or Facebook fan page!

7. Share Your Art

Share images of your latest painting or get feedback on your work in progress using easy tweeting tools and applications such as TwitPic TweetPhoto, yfrog, or your Flickr or Picassa album.

8. Share Yourself

As I mentioned above, Twitter is a great networking tool. Being an artist is a solitary profession. Twitter helps open up meaningful business relationships and the lines of communication with your audience as well as galleries, art magazines, art promoters and more…

Use Twitter to share more than just your art. Share your story, personality and inspirations with others.

9. Target Your Niche

Twitter enables users to easily find and connect with other like-minded individuals. Once way of doing this is by using the # symbol, called a ‘hashtag’. Use this hashtag in front of keywords search for and to attract people to your tweet.

For example: When you tweet and use the hashtag, #art or #arttip, ECT, your tweet will attract people interested in that topic. You can use hastags to search for interesting topics and trends.

10. Reach Outside Your Niche

Not only can you attract your own niche following, but also you can appeal to multiple audience profiles. Once again you can use relevant hashtags to distribute your tweets and target different audiences.

11. Keep Your Finger on the Pulse

Twitter is a quick way to stay informed and on the cutting edge of new trends. Artists are the mover and shakers of the world and we should be aware of all the new trends in design, decorating, fashion, color and technology and understand how it influences our art and sales

12. Give Back and Pay it Forward

Most importantly, use your tweeting as a to help and inspire others and as a hub for self-promotion. However, Twitter is about sharing and caring. If you only tweet about yourself, your following will grow slowly and people will lose interest in your tweets.

Reach out to your fellow tweeter. Share their interesting tweets and thank them when they share yours.

I would love to hear your tips or feedback. Have fun and I hope to see you on Twitter and Facebook!!! ~Lori (or maybe you want to check out my paintings)

*****

If you liked this post, you might like these…

5 Reasons Why Artists Need Social Media & Eye Opening Stats to Back it Up!

3 Reasons to Start a Creative Blog for Your Business

Demystifying Social Media for Artists

The PowerArtist Series: Artists Who Excel in the Arts and Social Media (really good stuff here)

Easy Steps to Secure Your Facebook Account from Hackers

8 Tips to Create a Great Blog Post

Branding You: 5 Ways to Improve Your Professional Image

Inbound or Outbound: Which Direction is Your Art Marketing Going?

About Lori McNee

Lori McNee is a professional artist who specializes in still life, and landscape oil paintings. She is an exhibiting member of Oil Painters of America, Plein Air Painters of Idaho, serves on the Plein Air Mag Board of Advisors, and is an Artist Ambassador to Arches/Canson/Royal Talens. As the owner of FineArtTips.com, Lori blogs about fine art tips, marketing, and social media advice for the aspiring and professional artist. As a social media influencer, Lori ranks as one of the Top 100 Most Powerful Women on Twitter, has been featured in the Wall Street Journal and named a #TwitterPowerhouse by The Huffington Post. She is a keynote speaker, has been a talk show host for Plum TV, writes for F+W Media publications including Artist’s Magazine, Artist’s & Graphic Designer’s Market, Photographer’s Market. Also, Zero to 100,000: Social Media Tips & Tricks for Small Businesses. Lori is also a member of the CBS Entertainment Tonight & The Insider Tweet Team.

Comments

  1. i still dont know about twitter. blogs, fan pages..yes. people get a chance to know me but twitter feels so RANDOM. i dont ever click other tweets. ever. i dont read tweets. they bore me. i tweet…feels like those tweets go out into the cosmos. if only those who follow me get my tweets how does it behoove me. i’m just not getting twitter and its been a year…two…?

    i agree with the marketing thing. i still stink at that. truth be told i’ve not blogged as much and spend most of my time on etsy as that is where one gets plugged in and i seem to meet people.
    thanks for the post. glad you didn’t tweet it hahahaha maybe you did. i wouldnt know.

    • Hi Paula-

      True, Twitter can feel random. That is why using the ‘lists’ to zero in on the people who interest you will help you get more from Twitter. Please check out the latest comments that are rolling in and I hope they inspire you. And yes, of course I tweeted this post – lol!

      Take care-
      Lori

    • Hi Paula,

      Like Lori, I think twitter lists are a really great way to navigate the twitter swirl. There are some really good programs(aps) like Houtsuite or Tweetdeck that will help you manage these lists on your smartphone and/or computer.

      It’s important to set a goal and create a strategy that fits you, the mount of time you have and your art work. Otherwise we live either paralyzed or sometimes obsessed (my case) with social media.

      It is a good tool for you to use and I would encourage to seek a little advice, read blogs like this one etc or hire a consultant to help you form a strategy. I wrote seven tips on How to twitter that maybe helpful.

      Again great blog Lori

      Geoff Talbot
      sevensentences.com

      • Hello Geoff-

        I will have to check out your post when I have an extra minute! It is fun helping other artists set up their own social media plan. A plan is important to any professional’s social media success. I get obsessed too, but I am learning to balance and just say ‘no’!

        Thanks for sharing-
        Lori

  2. Since I am the official marketer for my husband and I, I use every possible tool at my disposal. Twitter has helped me connect with other artists and magazines. Every Tuesday I feature a different artist on my blog, and twitter has helped me find artists that want to be featured. (that has turned into a constant search) Yes, some tweets go nowhere, but some get noticed.

    • Hello Mary, I really am happy to get your positive Twitter feedback. Your support of Twitter will help other artists and small business owners understand that it really does work! I make it work too, everyday! Congrats on your social media successes.

      Thanks again-
      Lori

  3. Thanks for a concise post on how I can use Twitter! I think I was using it in a somewhat spammy way, just lisiting new pieces. This was very helpful. I hadn’t thought of tweeting new blog posts, for example.

    • Hi Susie, thanks for taking time to comment and share your thoughts. I am so glad this helped. Yes, many artists don’t know how to use Twitter properly and I hope this post helps them too.

      Cheers-
      Lori

  4. Just to let you know, it works-we have been on twitter for just about two years – Last week I tweeted about a show in Marin and thirty people printed out the free tickets and came… introduced themselves and signed the guest book. They purchased at the show, not my work but others. Also, one gallery from SF stopped in via Twitter… Finally met Sher Christopher from England out of Napa, who rode down on a motorcycle… a Twitter artist Friend… Blogging is great but as we travel the connections with twitter grow… Thanks Lori :) for sharing.

    • Yay Ken! I really appreciate your support and am happy to hear that Twitter is working for you. I can’t wait to hear more about it in your upcoming PowerArtist interview, hint, hint.

      Best-
      Lori

  5. Great post Lori! I have done the website, facebook fan page and blog networking, and I do have a twitter account but haven’t really utilized it much. I plan to start using it more and take advice from your tips!

  6. Good post, but there is one correction needed. It appears that 140 Hours Auctions is no longer using Twitter for their auctions.

    • Thanks for bringing this to my attention. I obviously did not know. However, the auction really worked and it still is a good example!

      Happy painting-
      Lori :)

  7. Thank you Lori….I just few months old into twitter…so still finding my foot in it…this post gave me new ideas that I can implement…

  8. Wow thank you. I did not know how the “listed” works in twitter.

  9. Yes, you’re definitely right! If you have something to promote and be more visible, then social networking is the way to do it, and it won’t cost you anything except your time.

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