3 Reasons to Start a Creative Blog for Your Business

Have you ever asked yourself…”Why do I need a blog?” or “How can a blog help my creative business?” or “How do I start a blog?”

First of all, what is a blog? The term “blog” comes from “web log” which can best be described as an online journal or diary. I used to think that blogging was reserved for authors and newspaper columnists.  But, blogging is one of the best ways for small business to integrate into an online business marketing tool especially if you’re and artist, photographer or handmade crafter. 

Your collectors and customers want to hear the story behind your work and the process of creation. A blog gives you the opportunity to share your story and the ‘how and why’ you create your artwork, photography or craft.

It is a fact that is does take some effort to maintain a blog, but it’s definitely worth it!

Here are 3 Reasons to Start a Blog for Your Creative Business:

1. A blog gives you an online platform to share your personal story about your artwork or products and the process you go through to create such unique pieces of work.

2. A blog gives you the opportunity to reach beyond your niche marketplace, find a wider audience and connect personally with your customers, clients and fellow artists or creatives. This will allow you to build a larger network and grow your business.

3. A blog gives you the ability to teach others about your art or craft and share your knowledge. We all learn from each other and grow together.

So, how do you create a blog?

It has become very easy (and FREE) to create your own blog these days through WordPress, Blogger, LiveJournal, TypePad and now even Meylah! The only thing you need is your own creative thoughts and an internet connection and you’re all set. Just follow the instructions to set up your own blog through any of the providers above.


The above article is an edited version from the original post, “Create Your Blog: The Nuts & Bolts of a Good Blog Post.” I chose to break the post up into an informative two part series on creative blogging. You won’t want to miss the useful information in part 2, “8 Tips to Create a Great Blog Post”.

Guest author: Jason Dirks is a business management consultant by day and a passionate outdoor photographer by night (or any other hour he can get outside and take pictures)! He and his wife live in beautiful Seattle, which provides the ideal landscape for his photographic interests: wildlife and nature, travel, sports and adventure.



  1. Paul June 24, 2010 at 8:03 pm

    If I could add a fourth point…Blogging is a great tool for reflecting upon the work that you do. When you jump off the business/art treadmill long enough to take a look at what you are creating and actually write about it, there is genuine value in that personal reflection. Not only does it encourage discipline and personal growth, it also helps the writer to discover his/her own unique ‘voice’.

    • Lori McNee June 25, 2010 at 1:17 am

      Hi Paul, I really like your fourth point! ‘Reflection’ is what pushes our creativity, and writing about our own art (which isn’t easy) really does help to develop personal growth and creative ”voice’. I find that creative writing helps me to open up channels for new inspiration that is often reflected in my artwork.
      Thanks for sharing your insights with us.
      The best to you – Lori 🙂

  2. Lori McNee June 25, 2010 at 1:18 am

    Thank you for taking time to share your thoughts.

  3. svitrolica_art June 26, 2010 at 1:36 am

    I agree! I was recently offered a job marketing an artist’s web community and only then did I realize that I needed to take blogging about art more seriously! Thank you again for another informative and helpful article. (:

    • Lori McNee June 26, 2010 at 9:37 am

      Thanks for taking time to share your story and comment. I am glad this blog post was useful and motivating to you. Good luck in your new job. You will probably learn a lot…share a tip or two with us!
      Best – Lori 🙂

  4. Jason Dirks June 26, 2010 at 5:00 pm

    Hi Lori! Thank you again for the opportunity to share this article with your readers – I really like Paul’s forth point above on reflection and finding your voice…it is so true!


  5. Jason June 26, 2010 at 5:07 pm

    Hi Lori! Thank you for giving me the opportunity to share this article with your readers…I really like Paul’s forth point on reflection and finding your voice – it is so true!


    • Lori McNee June 27, 2010 at 3:51 pm

      Of course Jason! Many thanks to you for sharing your knowledge and great advice with my readers. You are welcome to share anytime!
      Lori 🙂

    • Lori McNee June 27, 2010 at 3:55 pm

      A while back I published a very popular article, “How to Find Your Own Artistic Voice”…Paul’s comments echo this.
      Thanks again Jason!

  6. Peggy Martinez November 3, 2011 at 10:58 am

    Hi Lori,

    I’ve been reading your blog and decided to create more blog post for my site, thanks for your encouragement! I want to compose a blog post based on a recent experience but would like to gather feedback from different backgrounds. I’m very new to twitter and posted it on there, since you have a tremendous following, it would awesome if you could “retweet” to see if I can get more feedback and compose my post, it would be very much appreciated!

    Here’s the tweet…thanks
    I would like to know your thoughts; art admirers, collectors and artist all welcomed!http://peggymartinez.net/2011/11/need-your-opinion/

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