How to Create a Powerful Art Portfolio

As an artist, the portfolio is your primary tool in getting your work in front of potential collectors and gallery owners. The art portfolio is going to be the first impression you leave, and you want to leave the right impression so you can find the right gallery.

After photographing your artwork, there are three primary concerns in creating a portfolio are:

  • format
  • content
  • convenience

You want to present your artwork in a way that is easily accessible to the gallery owner – forethought and simple design will allow you to do this effectively.

You now have a selection of different portfolio formats. Twenty-five years ago, an artist’s portfolio was exactly that: a large portfolio with photos slipped into plastic sheets.

Now you can choose between many different formats:

  • including Image CDs
  • hard or soft-cover books printed online,
  • purely digital .pdf portfolios, etc.

Each of these formats has something to offer, and each comes with drawbacks.

The CD :

portfolio cds

The CD is filled with digital images of your work is an inexpensive way to get a number of your portfolios out there. You can burn dozens of CDs for just a few dollars, and they are inexpensive to mail. The drawback to the CD is that it is easy for me to throw away, without ever having looked at the images; and the truth is, I do this all the time. Looking at a CD is simply too much work for me in my busy life. I have to get it into the computer, close whatever else I was working on, only to discover that you created the images on a Mac, while I am on a PC, so my computer doesn’t want to open them. It’s honestly more effort than I care to expend.

That’s not to say you shouldn’t create CDs of your work; they truly can be great ways to multiply your efforts and get your work out to a larger audience. However, I recommend you use the CD as a supplement to your primary portfolio, and not as the primary portfolio itself.

The Digital Photo Book:

Portfolio Book

You can now print on-line inexpensively (visit sites like Blurb.com, or mypublisher.com to see examples) and professionally, is another option to consider. This book reproduces your work beautifully, and looks like it just came out of a bookstore. Nothing will stroke your vanity like seeing your work in print in one of these books.

The problem? Unless you are willing to republish and reformat your book every month or so, it is quickly going to be out of date. This would be another great supplementary item for you to sell at art festivals, but is not flexible enough to be your primary portfolio.

The Presentation Folder:

PortfolioCover

Portfolio

The disposable presentation folder, a simple report cover with 20-30 plastic sheet holders inside is my favorite portfolio. You will find them at your local office supply store, and can use them to create a half-dozen identical portfolios. Print the images from your high-quality home inkjet, and insert the pages into the folder. You now have an easy-to-maintain, professional portfolio that will enable you to get your most recent images in front of your target audience.

Each portfolio page should include 1-2 images. With each image, you should include all pertinent information: title, medium, size, and price. Make it easy for me to know exactly what I am looking at.

I recommend you format your portfolio to make the images what the viewer sees first. Include 20-25 images in the portfolio, including several sold pieces, clearly marked as sold (or even better, show them in the settings of the owners’ homes or offices). Place your bio, resume and artist’s statement at the back of the portfolio.

A powerful portfolio will open doors for you to be able to share your work with collectors through galleries. Ensure you have invested the time and effort to present potential galleries with a strong portfolio.

*****

Guest author: Jason Horejs is a Scottsdale, Arizona gallery owner of Xanadu Gallery. Jason is also and art business advisor.  For more information: Visit http://www.xanadugallery.com/Portfolio/FreePtfWksRegister.asp to watch a free 25 minute presentation on building a portfolio. To learn more about every aspect of organizing your work and getting into galleries, read Jason’s recently released book, “Starving” to Successful – The Artist’s Guide to Getting into Galleries and Selling More Art.

Jason, thanks for the great article! Lori 🙂

*****

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25 Comments

  1. […] This post was mentioned on Twitter by Michelle Basic H and Claudia Finn. Claudia Finn said: @ good follow! @lorimcneeartist Learn How to "CREATE A POWERFUL PORTFOLIO" (from a gallery expert!) http://tinyurl.com/ycdja45 #art #arttip […]

  2. Dianne Poinski September 30, 2009 at 9:30 am

    Great information. Thanks!

  3. Miranda October 1, 2009 at 7:48 pm

    This is great info and a really interesting perspective from a gallery owner. In my experience, though, most galleries are shifting towards digital submissions rather than photos. I understand that photos are more immediate and convenient to view, but I’ve never encountered a gallery that wanted them. Most ask for digital images or slides at the least. A few have even asked for the entire proposal to be in PDF form on a CD to eliminate paper altogether. It all depends on the gallery!

    • admin October 2, 2009 at 5:34 pm

      You’re right. It is individual preference… thanks for sharing your experiences with us. I hope all of this advice helps others in making the right choice of choosing a portfolio format. Take care, Lori

  4. […] This post was mentioned on Twitter by Stephen Andert. Stephen Andert said: RT @lorimcneeartist Create A Powerful Portfolio http://tinyurl.com/ya2ktmc (advice from a top gallery owner) #art #arttip […]

  5. Stephen Andert October 3, 2009 at 5:59 am

    Great advice! Thanks for sharing.

    • admin October 12, 2009 at 3:19 pm

      Glad to share some good advice from a gallery owner! Hope it helps you…Lori 🙂

  6. Alice October 15, 2009 at 5:10 am

    Hello, nice blog post! I have been using the Artists Portfolio Creator software (http://www.artists-portfolio-creator.com/) for a while to create CD portfolios for my submissions to galleries and it works great. It can also make PDF portfolios so you can print them out or email if you need to which makes it quite versatile. Worth checking out if you haven’t already 🙂

    • admin October 15, 2009 at 11:05 am

      Thanks for sharing your experience with Artists Portfolio Creator software. I will pass this information on! Best- Lori

  7. […] at least 10 slides, photos or transparencies or a CD depicting recent works.  Please read how to Create a Powerful Portfolio for up to date advice from a gallery owner. Always send a self-addressed, stamped envelope or risk […]

  8. Polprav October 22, 2009 at 11:33 pm

    Hello from Russia!
    Can I quote a post in your blog with the link to you?

  9. […] Ten to twenty samples of your best works (which can be presented in different formats) […]

  10. […] Horejs, J. (2009, September 9). How to Create a Powerful Art Portfolio. Lori McNee Artist. Retrieved March 5, 2011, from https://www.finearttips.com/2009/09/create-a-powerful-portfolio/ […]

  11. Ann Marie Hoff March 27, 2012 at 10:53 pm

    This is the MOST important part of being an artist- it sells work and gets you in galleries. Thank you for sharing what you have learned about representing your art. This story is a beautiful gift.

    • Lori McNee April 23, 2012 at 12:04 pm

      Hello Ann Marie, your sweet comment is very much appreciated. I really am so happy my articles are helpful to others.

      Best-
      Lori

  12. Helpful Books For Artists And Photographers November 23, 2012 at 3:49 pm

    […] want to submit a professional portfolio to a publisher, art gallery or ad […]

  13. […] How to Create a Powerful Art Portfolio – Lori McNee Artist. […]

  14. Joan Jansen [Jo'nki] July 9, 2013 at 12:42 am

    Thanks for the tips – I’m a beginner in presenting my work The tips wil help met to present myself.

    • Lori McNee July 16, 2013 at 10:16 pm

      Hello Joan, I’m so glad you found this post useful. 🙂

  15. Laurie Thomas February 4, 2014 at 10:38 am

    Hi Lori,

    I want to create a small (8.5 x 11) portfolio. I had a photographer friend photograph the paintings. What is the best size of photograph to have on an 8.5×11 sheet of paper? Also, should the picture of the painting be “framed” in? If so, is black or grey a good option? If the picture is “framed” in using a white background do you print it on a colored sheet of paper?

    Can you tell I’m new to this?!!:) Thanks for the help. I love your art work and website!

    • Lori McNee February 21, 2014 at 11:43 pm

      Hello Laurie,

      The camera will keep a similar proportion to your 8.5×11 size. You can make the size on your computer once you upload the image. I prefer a white boarder unless you are bleeding the image to the edge. I hope this helps. Good luck.

  16. Looking forward-digital CV | neasa ronayne February 20, 2014 at 2:01 am

    […] researching and gathering useful ideas for the digital cv. These websites struck me as interesting: powerful portfolio pitfalls of a portfolio focused […]

  17. tomek atomek December 20, 2014 at 3:48 pm

    Great Article! It is also worth to mention that creating an online web portfolio is very important to gain presence in the global art market. Sites like http://photeria.net make it very easy to set up a professional look and great experience even without any technical knowledge.

    Thanks to my online portfolio I am getting more customers now than from any other source. Important thing is to have clean and simple design with professional domain name and interesting art to show. Don’t miss this!

    • Lori McNee December 24, 2014 at 9:31 am

      I haven’t heard of that site before. Thanks so much for sharing the link with us here. I’ll check into it! ~Lori

  18. […] fits in with the image the business wants to present. If you’re not sure, it never hurts to ask. Assemble a portfolio with just a few pieces so your contact person can quickly get an idea of your […]

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