Fine Art Tips and Techniques
By guest author/gallery owner: Jason Horejs As an artist, the portfolio is your primary tool in getting your work in front of potential collectors and gallery owners. The art portfolio is going to be the first impression you leave, and you want to leave the right impression so you can find the right gallery. After photographing your artwork, there are three primary concerns in creating a portfolio are: format content convenience You … [Read more...]
My teenagers were mortified to find me on Twitter. First blogging and now this! But, don’t allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing Association (AMA) defines a brand: "...name, term, sign, symbol or design, or a combination of them intended to … [Read more...]
Guest author: marketing expert, Paul Featherstone In this article I provide advice on how to promote and how to market art and illustration and your services online whether you are an artist or an illustrator.There are literally thousands of people in the world who have a talent for art and illustration; unfortunately we will never get to enjoy the work produced by these people as they may not be marketing their skills successfully. Many … [Read more...]
The close relationship between life and art stirred Oscar Wilde to coin the infamous quote, "Life imitates art far more than art imitates life." Artists truly are the movers and shakers of the world. The ages illustrate that artists have been at the forefront of every epic era. That said, we artists have a big responsibility and must understand the importance of being an artist in today's modern world. Oscar Wilde's quote makes me … [Read more...]
One of my most cherished artistic possessions is the little book, Composition of Outdoor Painting by California Impressionist, Edgar Payne . Often referred to as the ‘Bible', it is an indispensable tool that can be found in the studio of most every serious landscape and plein air painter. If you can buy only one art book on composition, this should be it! Multi talented, Edgar Payne was one of the great California Impressionist painters … [Read more...]
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